Eminyakeni emibili edlule, ibhizinisi lase-Amazon likhule ngokushesha, futhi inani labathengisi e-Amazon nalo landa kakhulu.Njengesikhungo sokukhiqiza imikhiqizo yomhlaba wonke, iChina iphinde yaheha abathengisi abaningi be-Amazon ekutholeni imikhiqizo evela eChina.Kepha imithetho ye-Amazon yokuthengisa imikhiqizo nayo iqinile, futhi abathengisi kudingeka baqaphe kakhulu lapho bethola imikhiqizo.
Lapha uzothola umhlahlandlela ophelele wokuthola imikhiqizo ye-Amazon evela eChina.Isibonelo: ukuthi abathengisi be-Amazon bakhetha kanjani imikhiqizo efanelekile nabahlinzeki baseShayina abanokwethenjelwa, kanye nobunzima okudingeka bunakwe lapho kuthengwa imikhiqizo ye-Amazon eChina, kanye nezinye izindlela ezinganciphisa ubungozi bokungenisa impahla ziyahlanganiswa.
Uma ufunda lesi sihloko ngokucophelela, ngithemba ukuthi ungakwazi ukuthola imikhiqizo enenzuzo yebhizinisi lakho le-Amazon.Ake siqale.
1.Izizathu Zokukhetha Ukuthola Imikhiqizo Ye-Amazon evela eChina
Abanye abantu bazothi izindleko zabasebenzi eShayina ziyenyuka manje, futhi ngenxa yesimo sobhubhane, kuzohlale kunokuvinjwa, futhi ukuthola imikhiqizo evela eChina akusasheleli njengakuqala, becabanga ukuthi akuseyona into enhle. .
Kodwa eqinisweni, iChina iseyizwe elithumela kwamanye amazwe elikhulu kunawo wonke emhlabeni.Kubathengi abaningi abavela kwamanye amazwe, ukungenisa okuvela e-China sekuyingxenye ebalulekile yochungechunge lwabo lokuhlinzeka ngemikhiqizo.Ngisho noma babefuna ukuthuthela kwelinye izwe, cishe babezowuyeka lowo mbono.Ngoba kunzima kwamanye amazwe ukudlula iShayina mayelana nokuhlinzekwa kwezinto ezingavuthiwe kanye nenqubo yokukhiqiza imikhiqizo.Ngaphezu kwalokho, njengamanje, uhulumeni waseShayina unesixazululo esivuthiwe kakhulu sokubhekana nalolu bhubhane, futhi angaphinda aqale umsebenzi nokukhiqiza ngokushesha okukhulu.Kulokhu, noma ngabe kuqubuka lolu bhubhane, izisebenzi ngeke zibambezele umsebenzi osuwenziwa.Ngakho-ke ungakhathazeki kakhulu ngokubambezeleka kwempahla.
2.Ungakhetha kanjani Imikhiqizo yakho ye-Amazon
Ukusebenza kubalelwa kumaphesenti angama-40 empumelelo yesitolo se-Amazon, futhi ukukhetha umkhiqizo kubalelwa kumaphesenti angama-60.Ukukhethwa komkhiqizo kungenye yezici ezibaluleke kakhulu zabathengisi be-Amazon.Ngakho-ke, yini okufanele abathengisi be-Amazon banake lapho bekhetha imikhiqizo evela eChina.Amaphuzu alandelayo awokubhekisela.
1) Ikhwalithi yemikhiqizo ye-Amazon
Uma umthengisi wase-Amazon edinga ukuthumela nge-FBA, umkhiqizo wakhe kufanele uhlolwe yi-Amazon FBA.Lolu hlobo lokuhlola lunezidingo eziphakeme kakhulu kwikhwalithi yemikhiqizo ethengiwe.
2) Inzuzo
Uma ungafuni ukuthola ukuthi ayikho inzuzo noma ngisho nokulahlekelwa ngemva kokuthengisa umkhiqizo, kufanele ubale ngokucophelela inzuzo yomkhiqizo lapho uthenga umkhiqizo.Nansi indlela elula yokunquma ngokushesha ukuthi umkhiqizo unenzuzo yini.
Okokuqala, qonda intengo yemakethe yomkhiqizo oqondiwe kanye nokwakhiwa kokuqala kwenani lokudayisa.Hlukanisa le ntengo yokudayisa ibe izingxenye ezi-3, eyodwa iyinzuzo yakho, enye izindleko zomkhiqizo wakho, kanti enye iyizindleko zakho zokufika.Isho ukuthi intengo oyihlosile yokudayisa ngu-$27, bese ukunikezwa kungu-$9.Ngaphezu kwalokho, udinga ukucabangela izindleko zokumaketha kokuthengisa kanye ne-courier.Uma izindleko zizonke zingalawulwa ngaphakathi kwamadola ase-US angama-27, ngakho-ke akukho kulahlekelwa.
3) Ifanele izinto zokuhamba
Ukuthola imikhiqizo evela eChina kuyinqubo ende.Ngokuqinisekile awufuni ukulahlekelwa okukhulu ngokukhetha umkhiqizo ongafanele ukuthunyelwa.Ngakho-ke, kubaluleke kakhulu ukukhetha imikhiqizo efanelekile yokuhamba, futhi uzame ukugwema izinto ezinkulu noma ezibuthakathaka.
Izindlela zokuthutha ezijwayelekile zifaka i-express, umoya, ulwandle nomhlaba.Ngenxa yokuthi ukuthutha olwandle kuthengwa kakhulu, ungonga imali eningi lapho uthumela imikhiqizo eminingi.Ngakho-ke kuyindlela evamile kakhulu yokuthumela imikhiqizo ku-Amazon FBA arehouse, futhi isikhathi sokuthumela cishe izinsuku ezingama-25-40.
Ngaphezu kwalokho, ungakwazi futhi ukusebenzisa inhlanganisela yamasu okuthutha, umoya kanye namasu okulethwa kwezwi.Isibonelo, uma inani elincane lemikhiqizo ethengiwe ithuthwa nge-express, eminye imikhiqizo ingatholwa ngokushesha, futhi ingafakwa ohlwini ku-Amazon kusengaphambili, gwema ukuphuthelwa ukuthandwa komkhiqizo.
4) Ubunzima bokukhiqiza umkhiqizo
Njengoba nje singancomi abashwibi abasaqalayo ukuthi benze ama-jump platforms anzima.Uma ungumthengisi we-Amazon osaqalayo ofuna imikhiqizo evela e-China, asincomi ukukhetha imikhiqizo okunzima ukuyikhiqiza, njengobucwebe, izinto zikagesi, nokunakekelwa kwesikhumba.Uma sihlanganisa impendulo evela kwabanye abathengisi be-Amazon, sithole ukuthi imikhiqizo engewona amabhrendi enenani lomkhiqizo elingaphezu kwama-$50 bekunzima kakhulu ukuyithengisa.
Lapho uthenga imikhiqizo enenani eliphezulu, abantu bavame ukukhetha izinhlobo ezaziwayo.Futhi ukukhiqizwa kwale mikhiqizo ngokuvamile kudinga abahlinzeki abaningana ukuba banikeze izingxenye ngokwehlukana, futhi umhlangano wokugcina uqediwe.Umsebenzi wokukhiqiza unzima, futhi kunezingozi eziningi ezifihliwe ku-supply chain.Ukuze ugweme ukulahlekelwa okukhulu, ngokuvamile asincomi abathengisi be-Amazon abaqalayo ukuthi bathenge imikhiqizo enjalo.
5) Gwema ukwephula imikhiqizo
Imikhiqizo ethengiswa e-Amazon kumele ibe ngeqiniso, okungenani ingaphuli imikhiqizo.
Lapho uthola imikhiqizo evela e-China, gwema zonke izici ezingase zephulwe, njengamalungelo okushicilela, izimpawu zokuthengisa, amamodeli akhethekile, njll.
Kokubili Inqubomgomo Yempahla Yokuhlakanipha Yomthengisi kanye nenqubomgomo ye-Amazon Anti-Counterfeiting ku-Amazon's Selling Regulations ibeka ukuthi abathengisi kumele baqinisekise ukuthi imikhiqizo ayiphuli inqubomgomo yokulwa nokwenza mbumbulu.Uma umkhiqizo othengiswa e-Amazon uthathwa njengophula umthetho, umkhiqizo uzosuswa ngokushesha.Futhi izimali zakho ku-Amazon zingamiswa noma zithathwe, i-akhawunti yakho ingase imiswe futhi ungase ubhekane nezijeziso zesitolo.Okubaluleke nakakhulu, umthengisi angase abhekane nezimangalo ezinkulu ezivela kubanikazi be-copyright.
Okulandelayo ngezinye zezenzo ezingathathwa njengezephula umthetho:
Kusetshenziswe izithombe zohlobo olufanayo lwemikhiqizo ku-inthanethi njengezithombe zemikhiqizo oyithengisile.
Ukusetshenziswa kwezimpawu zokuthengisa ezibhalisiwe zezinye izinhlobo emagameni emikhiqizo.
Ukusebenzisa ama-logo we-copyright wezinye izinhlobo emaphaketheni omkhiqizo ngaphandle kwemvume.
Imikhiqizo oyithengisayo ifana kakhulu nemikhiqizo yobunikazi bomkhiqizo.
6) Ukuduma komkhiqizo
Ngokuvamile, uma umkhiqizo uthandwa kakhulu, uzodayiswa kangcono, kodwa ngesikhathi esifanayo ukuncintisana kungase kushube kakhulu.Ungakwazi ukubona izitayela zomkhiqizo ngokucwaninga ukuthi abantu bafunani ku-Amazon, kanye namawebhusayithi ahlukahlukene kanye nenkundla yezokuxhumana.Idatha yokuthengiswa komkhiqizo ku-Amazon ingasebenza njengesisekelo esinamandla sokubheka ukuthandwa komkhiqizo.Ungaphinda uhlole ukubuyekezwa komsebenzisi ngezansi kwemikhiqizo efanayo, uthuthukise imikhiqizo noma imiklamo emisha.
Nazi ezinye zezigaba zomkhiqizo ezidumile ku-Amazon:
Impahla Yasekhishini, Amathoyizi, Imikhiqizo Yezemidlalo, Ukuhlotshiswa Kwekhaya, Ukunakekelwa Kwezingane, Ubuhle Nemikhiqizo Yokunakekela Umuntu, Izingubo, Ubucwebe Nezicathulo.
Uma ungaqiniseki ukuthi hlobo luni lwemikhiqizo ongayingenisa, noma ungazi ukuthi ungakhetha kanjani izitayela ezithile ezidumile, imiphi imikhiqizo enenzuzo enkulu, ungasebenzisa isevisi yokuma okukodwaChina sourcing agents, okungagwema izinkinga eziningi zokungenisa.Ama-ejenti okuthola usizo angochwepheshe angakusiza ukuthi uthole abahlinzeki abathembekile baseShayina, uthole imikhiqizo ye-Amazon yekhwalithi ephezulu nenoveli ngamanani angcono kakhulu, futhi uyithumele endaweni oya kuyo ngesikhathi.
3.Ungamkhetha Kanjani Umhlinzeki Othembekile WaseShayina Lapho Uthola Imikhiqizo Ye-Amazon
Ngemuva kokunquma uhlobo lomkhiqizo ohlosiwe, umbuzo ozobhekana nawo owokuthi ungamkhetha kanjani umphakeli othembekile waseShayina wemikhiqizo yakho ye-Amazon.Kuya ngokuthi umkhiqizo wakho udinga ukwenziwa ngendlela oyifisayo, kanye nezinga lokwenza ngendlela oyifisayo, ukhululekile ukukhetha umphakeli onesitoko noma ohlinzeka ngezinsizakalo ze-ODM noma ze-OEM.Abathengisi abaningi base-Amazon bakhetha izitayela ezikhona lapho bethola imikhiqizo, kodwa benza izinguquko ezincane kumbala, ukupakisha, namaphethini.
Ngokuqukethwe okuthile kwe-ODM&OEM, sicela ubheke:I-China OEM VS ODM VS CM: Umhlahlandlela Ophelele.
Ukuze uthole abahlinzeki base-China, ungabathola ngokungaxhunyiwe ku-inthanethi noma ku-inthanethi.
Okungaxhunyiwe ku-inthanethi: Iya embukisweni wamaShayina noma emakethe yase-China, noma uvakashele ifekthri ngokuqondile.Futhi ungahlangana nabaningiYiwu market agentsfuthiamazon sourcing agents.
Ku-inthanethi: i-1688, i-Alibaba namanye amawebhusayithi e-wholesale e-China, noma thola ama-ejenti okuthenga e-China anolwazi ku-Google nasezinkundleni zokuxhumana.
Okuqukethwe kokuthola abahlinzeki bethulwe ngokuningiliziwe ngaphambilini.Ngokuqukethwe okuthile, sicela ubheke:
Ku-inthanethi nokungaxhunyiwe ku-inthanethi: Ungabathola kanjani abahlinzeki abathembekile baseShayina.
4.Ubunzima Abathengisi Base-Amazon Bangase Bahlangane Nabo lapho Bethola Imikhiqizo evela eChina
1) Umgoqo wolimi
Ukuxhumana kuyinselelo enkulu lapho uthola imikhiqizo ye-Amazon evela eChina.Ngoba izinkinga zokukhulumisana zizoletha izinkinga eziningi zeketanga.Isibonelo, ngenxa yokuthi ulimi luhlukile, isidingo asikwazi ukudluliswa kahle, noma kuba nephutha ekuqondeni kwezinhlangothi zombili, futhi umkhiqizo wokugcina okhiqiziwe awukho ezingeni noma awuhlangabezani nezinhloso zabo ezilindelekile.
2) Ukuthola abahlinzeki-mpahla sekunzima kakhulu kunangaphambili
Lesi simo sibangelwa ikakhulukazi inqubomgomo yokuvinjelwa kwamanje e-China.Akulungele kangako ukuthi abathengisi be-Amazon baye e-China bayofuna imikhiqizo mathupha.Esikhathini esidlule, ukuya embukisweni noma emakethe mathupha kwakuyindlela eyinhloko yokuthi abathengi bazi abahlinzeki baseShayina.Manje abathengisi be-Amazon banamathuba amaningi okuthola imikhiqizo ku-inthanethi.
3) Izinkinga zekhwalithi yomkhiqizo
Abanye abathengisi abasha be-Amazon bazothola ukuthi eminye imikhiqizo ethengwe eChina ingase yehluleke ukuphumelela isivivinyo se-Amazon FBA.Nakuba bekholelwa ukuthi basayine inkontileka yokukhiqiza enemininingwane eminingi ngangokunokwenzeka, basenethuba lokuhlangabezana nezinkinga ezilandelayo:
Ukupakishwa okusezingeni eliphansi, umkhiqizo osezingeni eliphansi, impahla eyonakele, izinto zokusetshenziswa ezingalungile noma ezisezingeni eliphansi, ubukhulu obungafani, njll. Ikakhulukazi lapho ukuxhumana ubuso nobuso kungenzeki, izingozi ezengeziwe zokungenisa ezweni ziyanda.Isibonelo, kunzima ukunquma usayizi namandla welinye iqembu, ukuthi lizohlangana nokukhwabanisa kwezezimali, kanye nenqubekelaphambili yokulethwa.
Uma ufuna ukwenza isiqiniseko sokuthi ayikho inkinga yokuhlonza imikhiqizo evela e-China, ukuthola i-ejenti yokuhlola ukuze ikusize kuyisinqumo esihle.Bayahlinzekaizinsiza zokuthunyelwa kwe-chinanjengokuqinisekiswa kwefekthri, usizo ekuthengeni, ezokuthutha, ukugadwa kokukhiqiza, ukuhlolwa kwekhwalithi, njll., okunganciphisa ubungozi bokungenisa okuvela e-China.Ngaphezu kwezinsizakalo eziyisisekelo, ezinye zekhwalithi ephezuluAma-ejenti okuthenga e-Chinafuthi ihlinzeka amakhasimende ngezinsizakalo ezingeziwe, njengokuthwebula izithombe zomkhiqizo kanye nokuthinta kabusha, okulula kakhulu kubathengisi be-Amazon.
5. Ukunciphisa Ubungozi: Izenzo Zokuqinisekisa Ikhwalithi Yomkhiqizo
1) Izinkontileka ezinemininingwane eyengeziwe
Ngenkontileka ephelele, ungagwema izinkinga eziningi zekhwalithi ngangokunokwenzeka, futhi ungaqhubeka uvikele izintshisekelo zakho.
2) Cela amasampula
Cela amasampula ngaphambi kokukhiqizwa ngobuningi.Isampula ingakwazi ukubona umkhiqizo ngokwawo kanye nezinkinga zamanje, iwulungise ngesikhathi, futhi iwenze uphelele ekukhiqizweni kwenqwaba okulandelayo.
3) Ukuhlolwa kwe-FBA kwemikhiqizo ye-Amazon eChina
Uma imikhiqizo ethengiwe itholakala ihluleka ukuhlolwa kwe-FBA ngemuva kokufika endaweni yokugcina impahla e-Amazon, kuzoba ukulahlekelwa okukhulu kakhulu kubathengisi base-Amazon.Ngakho-ke, siphakamisa ukuvumela izimpahla zidlule ekuhlolweni kwe-FBA ngumuntu wesithathu ngenkathi zisese-China.Ungaqasha i-ejenti ye-Amazon fba.
4) Qinisekisa ukuthi umkhiqizo uhlangabezana nezindinganiso zokungenisa ezweni oya kulo
Kubaluleke kakhulu ukuthi amanye amakhasimende anganaki izindinganiso zokungenisa ezweni lapho uthenga imikhiqizo, okuholela ekuhlulekeni ukuthola izimpahla ngempumelelo.Ngakho-ke, qiniseka ukuthi uthola imikhiqizo ehlangabezana namazinga wokungenisa.
Qeda
Abathengisi be-Amazon abathola imikhiqizo evela eChina, ngenkathi kuyingozi, nabo beza nezinzuzo ezinkulu.Inqobo nje uma imininingwane yesinyathelo ngasinye ingenziwa kahle, izinzuzo ezingatholwa abathengisi be-Amazon ngokungenisa imikhiqizo evela eChina kumele zibe nkulu kakhulu kunembuyiselo.Njenge-ejenti yase-China enolwazi lweminyaka engu-23, sisize amakhasimende amaningi ukuthi athuthuke kancane kancane.Uma unentshisekelo yokuthola imikhiqizo evela e-China, ungaXhumana nathi.
Isikhathi sokuthumela: Aug-29-2022