Eminyakeni emibili edlule, ibhizinisi lika-Amazon likhule ngokushesha, futhi inani labathengisi e-Amazon likhule kakhulu. Njengesikhungo Sokukhiqiza Imikhiqizo yeGlobal, iChina nayo idonsele abathengisi be-Amazon abaningi ukudonsa imikhiqizo evela eChina. Kepha imithetho ye-Amazon yokuthengisa imikhiqizo nayo inzima, futhi abathengisi badinga ukuqapha ngokwengeziwe lapho bethola imikhiqizo.
Lapha uzothola umhlahlandlela ophelele wokuthola imikhiqizo ye-Amazon evela eChina. Isibonelo: Ukuthengisa abathengisi be-Amazon bakhetha kanjani abahlinzeki baseChina abathembekile, nobunzima obudinga ukunakwa lapho bethola imikhiqizo ye-Amazon eChina, futhi ezinye izindlela ezinganciphisa izingozi zokungenisa zihlanganiswa.
Uma ufunda le ndatshana ngokucophelela, ngithemba ukuthi ungakwazi ukudonsa imikhiqizo enenzuzo yebhizinisi lakho le-Amazon. Ake siqale.
1.RESEMONS ngokukhetha imikhiqizo yokuthola ama-Amazon EChina
Abanye abantu bazothi izindleko zabasebenzi eChina zisukuma manje, futhi ngenxa yesimo sebhubhane, kuzohlala kungukuvimba, futhi imikhiqizo yokubumba evela eChina ayiseyona into enhle.
Kepha eqinisweni, iChina isethutheleka ezweni elikhulu kunawo wonke emhlabeni. Kwabangenisi abaningi, ukungenisa okuvela eChina kuye kwaba yingxenye ebalulekile ye-PROODS punction chain yabo. Noma bebefuna ukuthuthela kwelinye izwe, kungenzeka bayeke umbono. Ngoba kunzima kwamanye amazwe ukwedlula iChina ngokuya ngokuhlinzekwa kwezinto zokusetshenziswa kanye nenqubo yokukhiqiza yemikhiqizo. Ngaphezu kwalokho, njengamanje, uhulumeni waseChina unesisombululo esivuthiwe kakhulu sokubhekana nobhubhane, futhi angaqhubeka nomsebenzi nokukhiqizwa ngokushesha okukhulu. Kulokhu, noma ngabe kunokuqubuka kobhubhane, abasebenzi ngeke balibambezele umsebenzi osusondele. Ngakho-ke ungakhathazeki kakhulu ngokubambezeleka kwezimpahla.
2.Kuzokhetha Kanjani Imikhiqizo Yakho ye-Amazon
I-akhawunti yokusebenza ngamaphesenti angama-40 empumelelo yesitolo se-Amazon, kanye nama-akhawunti okukhethwa komkhiqizo ngamaphesenti angama-60. Ukukhethwa komkhiqizo kungenye yezinto ezibaluleke kakhulu zabathengisi be-Amazon. Ngakho-ke, abathengisi be-Amazon kufanele banake lapho bekhetha imikhiqizo evela eChina. Amaphuzu alandelayo abhekiselwe.
1) Ikhwalithi yemikhiqizo ye-Amazon
Uma umthengisi we-Amazon edinga ukuthunyelwa nge-FBA, umkhiqizo wakhe kufanele uhlolwe yi-Amazon FBA. Lolu hlobo lokuhlola lunezidingo eziphakeme kakhulu kwikhwalithi yemikhiqizo ethengiwe.
2) inzuzo
Uma ungafuni ukuthola ukuthi awukho inzuzo noma ulahlekelwe ngemuva kokuthengisa umkhiqizo, khona-ke kufanele ubale inzuzo yomkhiqizo lapho uthenga umkhiqizo. Nansi indlela elula yokunquma ngokushesha ukuthi umkhiqizo unenzuzo yini.
Okokuqala, qonda intengo yemakethe yomkhiqizo oqondiwe kanye nokwakhiwa kokuqala kwentengo yokuthengisa. Hlukanisa le ntengo yokuthengisa izingxenye ezi-3, enye inzuzo yakho, enye ibiza umkhiqizo wakho, bese kuthi enye inezindleko zakho ezifike. Ithi intengo yakho yokuthengisa eqondiwe ingama- $ 27, khona-ke ukukhonza kungu- $ 9. Ngaphezu kwalokho, futhi udinga ukubheka izindleko zokuthengisa okuthengiswayo ne-courier. Uma izindleko zizonke zingalawulwa kungakapheli ama-dollar angama-27 aseMelika, empeleni akukho ukulahleka.
I-3) elungele izinto zokuhamba
Imikhiqizo yokusongela evela eChina iyinqubo ende. Ngokuqinisekile awufuni ukuncipha okukhulu ngokukhetha umkhiqizo ofanele ukuthunyelwa. Ngakho-ke, kubaluleke kakhulu ukukhetha imikhiqizo elungele izinto zokuhamba, bese uzama ukugwema izinto ezinkulu noma ezintekenteke.
Izindlela ezijwayelekile zokuhamba zifaka i-Express, umoya, ulwandle nomhlaba. Ngoba ukuhanjiswa kolwandle kungabizi kakhulu, ungagcina imali eningi lapho uthumela inqwaba yemikhiqizo. Ngakho-ke kuyindlela ejwayelekile yokuthumela imikhiqizo eya e-Amazon FBA Warehouse, kanye nesikhathi sokuthumela cishe izinsuku ezingama-25- 40.
Ngaphezu kwalokho, futhi ungamukela inhlanganisela yokuthumela, umoya namasu wokulethwa kwezidingo. Isibonelo, uma inani elincane lemikhiqizo ethengiwe lihanjiswa nge-Express, eminye imikhiqizo ingatholwa ngokushesha okukhulu, futhi ingafakwa ohlwini ku-Amazon kusengaphambili, gwema ukuphuthelwa ukuthandwa komkhiqizo.
4) Ubunzima bokukhiqiza bomkhiqizo
Njengoba nje asikuncomi ama-skiers aqalayo ukwenza ipulatifomu enzima yeqa. Uma ungumthengisi we-nameswon we-novice ufuna ukuthola imikhiqizo ethola ukuvela eChina, asincomi ukukhetha imikhiqizo okunzima ukukhiqiza, njengobucwebecwebe, ama-elekthronikhi kanye nokunakekelwa kwesikhumba. Ukuhlanganisa impendulo evela kwabathengisi be-Amazon, sathola ukuthi imikhiqizo engafakwanga inophawu olunenani lomkhiqizo olungaphezulu kwama- $ 50 kwakunzima ukuthengisa.
Lapho uthenga imikhiqizo ebaluleke kakhulu, abantu kungenzeka ukuthi bakhethe imikhiqizo eyaziwayo. Futhi ukukhiqizwa kwale mikhiqizo kuvame ukudinga abahlinzeki abaningana ukuthi banikeze izakhi ngokwahlukana, futhi umhlangano wokugcina usuqediwe. Ukusebenza kokukhiqizwa kunzima, futhi kunezingozi eziningi ezifihliwe ku-Supply Chain. Ukuze sigweme ukulahleka ngokweqile, ngokuvamile asincomi abathengisi be-amazon novice ukuthi bathenge imikhiqizo enjalo.
5) Gwema ukwephula imikhiqizo
Imikhiqizo ethengiswa ku-Amazon kumele ibe yangempela, okungenani ingaphuli imikhiqizo.
Lapho imikhiqizo yokuhlanza ivela eChina, gwema zonke izici ezingahle ziphulwe, njengama-copyright, uphawu lokuthengisa, amamodeli akhethekile, njll.
Kokubili umthengisi wenqubomgomo yezentengiso yenqubomgomo kanye nenqubomgomo ye-Amazon Anti-Counter-Counterzeiting emithethweni yokuthengisa ye-Amazon ichaza ukuthi abathengisi badinga ukuqinisekisa ukuthi imikhiqizo ayiphuli inqubomgomo yokulwa ne-anti-counce. Lapho umkhiqizo othengiswa ku-Amazon uthathwa njengokwephula umthetho, umkhiqizo uzosuswa ngokushesha. Futhi imali yakho ku-Amazon ingaba yiqhwa noma ithathwe, i-akhawunti yakho ingamiswa imiswa futhi ungabhekana nezinhlawulo ezitolo. Ngokujulile kakhulu, umthengisi angabhekana nezimangalo ezinkulu zabanikazi be-copyright.
Okulandelayo ezinye zezenzo ezingabhekwa njengokuphula umthetho:
Kusetshenziswe izithombe zohlobo olufanayo lwemikhiqizo yomkhiqizo kwi-Intanethi njengezithombe zemikhiqizo oyithengisile.
Ukusetshenziswa kwezimpawu zokuthengisa ezibhalisiwe zeminye imikhiqizo kumagama womkhiqizo.
Usebenzisa amanye ama-logo anemininingwane ye-copyright kumaphakeji womkhiqizo ngaphandle kwemvume.
Imikhiqizo oyithengisayo ifana kakhulu nemikhiqizo yokuphathelene nomkhiqizo.
6) Ukuthandwa komkhiqizo
Ngokuvamile, umkhiqizo othandwa kakhulu, uzothengisa kangcono, kepha ngasikhathi sinye umncintiswano ungakhulu kakhulu. Ungakhomba izitayela zomkhiqizo ngokucwaninga ukuthi yini abantu abayifunayo ku-Amazon, kanye namawebhusayithi ahlukahlukene kanye nemithombo yezokuxhumana. Idatha yokuthengisa yomkhiqizo ku-Amazon ingasebenza njengesisekelo esinamandla sokubuka ukuthandwa komkhiqizo. Ungahlola futhi ukubuyekezwa komsebenzisi ngaphansi kwemikhiqizo efanayo, uthuthukise imikhiqizo noma amacebo amasha.
Nazi ezinye izigaba zomkhiqizo ezidumile ku-Amazon:
Izinsizakusebenza zasekhishini, amathoyizi, imikhiqizo yezemidlalo, ukuhlobisa ikhaya, ukunakekelwa kwezingane, ubuhle kanye nemikhiqizo yokunakekelwa komuntu siqu, isembatho, ubucwebe kanye nezicathulo.
Uma ungaqiniseki ukuthi hlobo luni lwemikhiqizo yokungenisa, noma ungazi ukuthi ungazikhetha kanjani izitayela ezihle kakhulu, imikhiqizo inzuzo enkulu, ungasebenzisa insiza yokumisa eyodwaI-China Sourcing Agents, okungakugwema izinkinga eziningi zokungenisa. Ama-ejenti we-Professional Sourcing angakusiza ekutholeni abahlinzeki baseChina abathembekile, thola imikhiqizo esezingeni eliphakeme futhi inoveli yama-Amazon ngamanani amahle kakhulu, bese uthumela lapho uya khona ngesikhathi.
3.Kow ukukhetha umphakeli waseChinese onokwethenjelwa lapho kunemikhiqizo ye-Amazon
Ngemuva kokuthola uhlobo lomkhiqizo oluqondiwe, umbuzo ozobhekana nawo yindlela ongasikhetha ngayo umphakeli waseChinese othembekile wemikhiqizo yakho ye-Amazon. Kuya ngokuthi umkhiqizo wakho udinga ukwenza ngokwezifiso, kanye nezinga lokuzalwa ngokwezifiso, ukhululekile ukukhetha umphakeli onesitoko noma anikeze ama-ODM noma izinsizakalo ze-OEM. Abathengisi abaningi baseAmazon bakhetha izitayela ezikhona lapho bethola imikhiqizo, kepha benza izinguquko ezincane ngemibala, ukupakishwa, namaphethini.
Kokuqukethwe okuthile kwe-ODM ne-OEM, sicela ubheke ku:I-China Oem vs ODM vs cm: Umhlahlandlela Ophelele.
Ukuthola abahlinzeki be-China, ungaxhumeka ku-inthanethi noma ku-inthanethi.
Okungaxhunyiwe ku-inthanethi: Iya embukisweni waseChina noma imakethe ye-china wholesale, noma uvakashele ifektri ngqo. Futhi ungahlangana nabaningiI-YiWu Market Agentsna-Ama-ejenti e-Amazon Sourcing.
Ku-inthanethi: 1688, i-AliBaba namanye amawebhusayithi athe xaxa amaChina, noma uthole ama-ejenti wokuthenga anolwazi lwaseChina ku-Google nakwezokuxhumana nabantu.
Okuqukethwe kokuthola abahlinzeki kwethulwe ngokuningiliziwe ngaphambili. Kokuqukethwe okuthile, sicela ubheke ku:
I-inthanethi nokungaxhunyiwe ku-inthanethi: Ungathola kanjani abahlinzeki baseChina abathembekile.
Ama-4.DificuiculiCiculties ama-Amazon Abathengisi bangahlangana nalapho imikhiqizo yokuthola i-China
1) Isithiyo solimi
Ukuxhumana kuyinselelo enkulu lapho imikhiqizo ye-Amazon ephuma eChina. Ngoba ubunzima bokuxhumana buzoletha izinkinga eziningi zeketanga. Isibonelo, ngoba ulimi luhlukile, isidingo asikwazi ukudluliselwa kahle, noma kunephutha ekuqondeni kwawo womabili amaqembu, futhi umkhiqizo wokugcina okhiqizwayo awukho ku-standard noma ahlangabezana nazo.
2) Ukuthola Abahlinzeki sekube nzima ukwedlula ngaphambili
Lesi simo ikakhulukazi ngenxa yenqubomgomo yamanje ye-blockade eChina. Akusihle kangako kubathengisi be-Amazon ukuthi bahambe baye eChina ukudonsa imikhiqizo mathupha. Esikhathini esedlule, ukuya embukisweni noma emakethe mathupha kwakuyindlela eyinhloko yabathengi ukuze bazi abahlinzeki baseChina. Manje abathengisi be-Amazon kungenzeka bathole imikhiqizo ekutholile online.
3) Izinkinga Zekhwalithi Yomkhiqizo
Abanye abathengisi abasha base-Amazon bazothola ukuthi eminye imikhiqizo ethengiwe evela eChina ingahle yehluleke ukuphumelela ukuhlolwa kwe-Amazon FBA. Yize bekholelwa ukuthi sebesayine njengoba becacisa inkontileka yokukhiqiza ngangokunokwenzeka, banethuba lokuhlangana nezinkinga ezilandelayo:
Ukupakishwa okungaphansi, umkhiqizo ophansi, izimpahla ezilimele, izinto ezingaphansi noma eziphansi noma eziphansi zohlobo, njll. Ikakhulu lapho ukuxhumana ubuso nobuso kungenzeki, ubungozi bokungenisa ubuso buyanda. Isibonelo, kunzima ukuthola usayizi namandla kwelinye iqembu, noma ngabe kuzohlangana nenkohliso yezezimali, kanye nenqubekela phambili yokulethwa.
Uma ufuna ukuqiniseka ukuthi ayikho imikhiqizo yokuthola inkinga evela eChina, ukuthola i-ejenti yokuthola imali ekhokhelwa ukukusiza uyisinqumo esihle. BayakunikezaIzinsizakalo zokuthumela ngaphandle zaseChinaNjengokuqinisekiswa kwefekthri, usizo ekuthengeni, ukuthutha, ukubhekelwa kokukhiqizwa, ukuhlolwa kwekhwalithi, njll., okunganciphisa ubungozi bokungenisa okuvela eChina. Ngaphezu kwezinsizakalo eziyisisekelo, ezinye zekhwalithi ephezuluChina Ukuthenga AgentsFuthi ahlinzeke amakhasimende ngezinsizakalo ezingezwe ngevelu, ezinjengezithombe zomkhiqizo kanye nokuphinda zibuye, okulungele abathengisi be-Amazon.
I-5. Ukuncishiswa kwengozi: Izenzo zokuqinisekisa ikhwalithi yomkhiqizo
1) izinkontileka eziningi ezinemininingwane
Ngenkontileka ephelele, ungagwema izinkinga zekhwalithi eziningi ngangokunokwenzeka, futhi ungaphinde uvikele izintshisekelo zakho.
2) Buza amasampula
Cela amasampula ngaphambi kokukhiqizwa kwesisindo. Isampula ingaqondakala kakhulu ukubona umkhiqizo uqobo kanye nezinkinga zamanje, zilungise ngesikhathi, futhi zikwenze ziphelele kakhulu ekukhiqizeni okukhulu kwesisindo.
3) Ukuhlolwa kwe-FBA kwemikhiqizo ye-Amazon eChina
Uma imikhiqizo ethengiwe itholakala kuhlulekile ukuhlolwa kwe-FBA ngemuva kokuthi ifike e-Amazon Warehouse, kuzoba ukulahleka okukhulu kakhulu kwabathengisi be-Amazon. Ngakho-ke, siphakamisa ukuvumela izimpahla zidlule ekuhlolweni kwe-FBA ngeqembu lesithathu ngenkathi ziseChina. Ungaqasha i-Agent ye-Amazon FBA.
4) Qinisekisa ukuthi umkhiqizo uhlangabezana namazinga wokungenisa ezweni eliya kulo
Kubaluleke kakhulu ukuthi amanye amakhasimende angacabangi amazinga okungenisa ezweni lezwe lapho ethenga imikhiqizo, okuholela ekwehlulekeni ukuthola izimpahla ngempumelelo. Ngakho-ke, qiniseka ukuthi ukudonsa imikhiqizo ehlangabezana namazinga okungenisa.
Ukugcina
Abathengisi be-Amazon bathola imikhiqizo ephuma eChina, kuyilapho enobungozi, futhi beza nezinzuzo ezinkulu. Uma nje imininingwane yesinyathelo ngasinye ingenziwa kahle, izinzuzo abathengisi be-Amazon abangazithola ngokungenisa imikhiqizo eChina kumele ibe inkulu kakhulu kunembuyiselo. Njengomenzeli we-china onomusho oneminyaka engama-23 ubudala, sisize amakhasimende amaningi ukuba akhule ngokuqinile. Uma unentshisekelo yokuthola imikhiqizo ephuma eChina, ungakwaziXhumana nathi.
Isikhathi sePosi: Aug-29-2022