Eminyakeni emibili edlule, ibhizinisi le-Amazon likhule ngokushesha, futhi inani labathengisi ku-Amazon nalo likhuphuke kakhulu. Njengesikhungo sokukhiqiza imikhiqizo yomhlaba wonke, iShayina iphinde yaheha abathengisi abaningi be-Amazon ukuthi bathole imikhiqizo evela eShayina. Kodwa imithetho ye-Amazon yokuthengisa imikhiqizo nayo iqinile, futhi abathengisi kudingeka baqaphele kakhulu lapho bethola imikhiqizo.
Lapha uzothola umhlahlandlela ophelele wokuthola imikhiqizo ye-Amazon evela eShayina. Isibonelo: indlela abathengisi be-Amazon abakhetha ngayo imikhiqizo efanelekile kanye nabaphakeli baseShayina abathembekile, kanye nobunzima okudingeka bunakwe lapho kuthengwa imikhiqizo ye-Amazon eShayina, kanye nezinye izindlela ezinganciphisa izingozi zokungenisa zihlanganisiwe.
Uma ufunda lesi sihloko ngokucophelela, ngithemba ukuthi ungazitholela imikhiqizo enenzuzo yebhizinisi lakho le-Amazon. Ake siqale.
1. Izizathu Zokukhetha Ukuthola Imikhiqizo ye-Amazon evela eShayina
Abanye abantu bazothi izindleko zabasebenzi eShayina ziyakhuphuka manje, futhi ngenxa yesimo sobhubhane, kuzohlala kukhona ukuvinjelwa, futhi ukuthola imikhiqizo evela eShayina akusasheleli njengakuqala, becabanga ukuthi akuseyona into enhle.
Kodwa empeleni, iShayina iseyinkampani ethumela impahla kwamanye amazwe enkulu kunazo zonke emhlabeni. Kwabaningi abangenisa impahla kwamanye amazwe, ukungenisa impahla evela eShayina sekuyingxenye ebalulekile yochungechunge lwabo lokuhlinzeka ngemikhiqizo. Ngisho noma bebefuna ukuthuthela kwelinye izwe, cishe bebezoyeka lo mbono. Ngoba kunzima kwamanye amazwe ukudlula iShayina ngokwezinto zokusetshenziswa kanye nenqubo yokukhiqiza imikhiqizo. Ngaphezu kwalokho, njengamanje, uhulumeni waseShayina unesixazululo esivuthiwe kakhulu sokubhekana nobhubhane, futhi angaqhubeka nomsebenzi nokukhiqiza ngokushesha okukhulu. Kulokhu, noma ngabe kukhona ukuqubuka kobhubhane, abasebenzi ngeke balibazise umsebenzi okhona. Ngakho-ke ungakhathazeki kakhulu ngokubambezeleka kwempahla.
2. Indlela Yokukhetha Imikhiqizo Yakho ye-Amazon
Imisebenzi ibangela amaphesenti angu-40 empumelelo yesitolo se-Amazon, kanti ukukhetha umkhiqizo kwenza amaphesenti angu-60. Ukukhetha umkhiqizo kungenye yezici ezibaluleke kakhulu zabathengisi be-Amazon. Ngakho-ke, yini okufanele abathengisi be-Amazon bayinake lapho bekhetha imikhiqizo evela eShayina. Amaphuzu alandelayo angasetshenziswa.
1) Ikhwalithi yemikhiqizo ye-Amazon
Uma umthengisi we-Amazon edinga ukuthunyelwa nge-FBA, umkhiqizo wakhe kumele uhlolwe yi-Amazon FBA. Lolu hlobo lokuhlolwa lunezidingo eziphezulu kakhulu ngekhwalithi yemikhiqizo ethengiwe.
2) Inzuzo
Uma ungafuni ukuthola ukuthi akukho nzuzo noma ukulahlekelwa ngemva kokuthengisa umkhiqizo, khona-ke kufanele ubale ngokucophelela inzuzo yomkhiqizo lapho uthenga umkhiqizo. Nansi indlela elula yokunquma ngokushesha ukuthi umkhiqizo unenzuzo yini.
Okokuqala, qonda intengo yemakethe yomkhiqizo oqondiwe kanye nokwakheka kokuqala kwentengo yokuthengisa. Hlukanisa le ntengo yokuthengisa ibe izingxenye ezintathu, enye inzuzo yakho, enye izindleko zomkhiqizo wakho, kanti enye izindleko zakho ezitholwe endaweni. Ake sithi intengo yakho yokuthengisa eqondiwe ingu-$27, bese kuthi ukuphakelwa kube ngu-$9. Ngaphezu kwalokho, udinga futhi ukucabangela izindleko zokumaketha kokuthengisa kanye ne-courier. Uma izindleko zizonke zingalawulwa zingakapheli amadola angu-27 ase-US, khona-ke akukho ukulahlekelwa.
3) Kufanelekela ukuthuthwa
Ukuthola imikhiqizo evela eShayina kuyinqubo ende. Awufuni neze ukulahlekelwa okukhulu ngokukhetha umkhiqizo ongafanele ukuthunyelwa. Ngakho-ke, kubaluleke kakhulu ukukhetha imikhiqizo efanele ukuthutha, futhi uzame ukugwema izinto ezinkulu noma ezibuthakathaka.
Izindlela ezijwayelekile zokuhamba zifaka phakathi ukuhamba ngesivinini esikhulu, emoyeni, olwandle kanye nomhlaba. Ngenxa yokuthi ukuthunyelwa olwandle kushibhile, ungonga imali eningi uma uthumela inani elikhulu lemikhiqizo. Ngakho-ke kuyindlela evame kakhulu yokuthumela imikhiqizo esitolo sokugcina impahla se-Amazon FBA, futhi isikhathi sokuthumela singaba yizinsuku ezingama-25-40.
Ngaphezu kwalokho, ungasebenzisa futhi inhlanganisela yamasu okuthumela, okuhambisa ngendiza kanye nokulethwa okusheshayo. Isibonelo, uma inani elincane lemikhiqizo ethengiwe lithuthwa nge-express, eminye imikhiqizo ingatholakala ngokushesha okukhulu, futhi ingafakwa ohlwini ku-Amazon kusenesikhathi, gwema ukuphuthelwa ukuthandwa komkhiqizo.
4) Ubunzima bokukhiqiza umkhiqizo
Njengoba nje singabancomi abashwibi abasaqalayo ukuba benze ukugxuma okunzima kwepulatifomu. Uma ungumthengisi we-Amazon osaqalayo ofuna ukuthola imikhiqizo evela eShayina, asincomi ukukhetha imikhiqizo okunzima ukuyikhiqiza, njengobucwebe, izinto zikagesi, kanye nokunakekelwa kwesikhumba. Sihlanganisa impendulo evela kwabanye abathengisi be-Amazon, sithole ukuthi imikhiqizo engeyona uphawu enenani lomkhiqizo elingaphezu kwama-$50 yayinzima ukuyithengisa.
Uma bethenga imikhiqizo enenani eliphezulu, abantu banamathuba amaningi okukhetha imikhiqizo eyaziwayo. Futhi ukukhiqizwa kwale mikhiqizo ngokuvamile kudinga abahlinzeki abaningana ukuthi banikeze izingxenye ngokwahlukana, bese ukuhlanganiswa kokugcina kuqediwe. Umsebenzi wokukhiqiza unzima, futhi kunezingozi eziningi ezifihliwe ochungechungeni lokuhlinzeka. Ukuze sigweme ukulahlekelwa ngokweqile, ngokuvamile asincomi abathengisi abasafufusa be-Amazon ukuthi bathenge imikhiqizo enjalo.
5) Gwema imikhiqizo ephula umthetho
Imikhiqizo ethengiswa ku-Amazon kumele ibe ngeyangempela, okungenani ingaphuli imikhiqizo.
Uma uthenga imikhiqizo evela eShayina, gwema zonke izici ezingase zephulwe, njenge-copyright, izimpawu zokuhweba, amamodeli akhethekile, njll.
Kokubili iNqubomgomo Yempahla Yobuhlakani Yomthengisi kanye neNqubomgomo Yokulwa Nokuqola ye-Amazon kuMithetho Yokuthengisa ye-Amazon ibeka ukuthi abathengisi kudingeka baqinisekise ukuthi imikhiqizo ayiphuli inqubomgomo yokulwa nokukhwabanisa. Uma umkhiqizo othengiswa ku-Amazon ubhekwa njengophula umthetho, umkhiqizo uzosuswa ngokushesha. Futhi imali yakho ku-Amazon ingase ivalwe noma ithathwe, i-akhawunti yakho ingase imiswe futhi ungase ubhekane nezijeziso zesitolo. Okubi nakakhulu, umthengisi angase abhekane nezimangalo ezinkulu ezivela kubanikazi be-copyright.
Okulandelayo ezinye zezenzo ezingase zibhekwe njengeziphula umthetho:
Ngisebenzise izithombe zohlobo olufanayo lwemikhiqizo ku-inthanethi njengezithombe zemikhiqizo oyithengisile.
Ukusetshenziswa kwezimpawu zokuhweba ezibhalisiwe zezinye izinhlobo ngamagama emikhiqizo.
Ukusebenzisa ama-logo e-copyright amanye amabhrendi ekupakisheni umkhiqizo ngaphandle kwemvume.
Imikhiqizo oyithengisayo ifana kakhulu nemikhiqizo eyimfihlo yomkhiqizo.
6) Ukuthandwa komkhiqizo
Ngokuvamile, uma umkhiqizo uthandwa kakhulu, uzothengiswa kangcono, kodwa ngesikhathi esifanayo umncintiswano ungase ube mkhulu kakhulu. Ungabona izitayela zomkhiqizo ngokucwaninga lokho abantu abakufunayo ku-Amazon, kanye namawebhusayithi ahlukahlukene kanye nezinkundla zokuxhumana. Idatha yokuthengisa umkhiqizo ku-Amazon ingasebenza njengesisekelo esinamandla sokubona ukuthandwa komkhiqizo. Ungahlola futhi izibuyekezo zomsebenzisi ngezansi kwemikhiqizo efanayo, uthuthukise imikhiqizo noma imiklamo emisha.
Nazi ezinye zezigaba zemikhiqizo ezidumile ku-Amazon:
Izinto Zokupheka, Amathoyizi, Imikhiqizo Yezemidlalo, Ukuhlobisa Ikhaya, Ukunakekelwa Kwezingane, Imikhiqizo Yobuhle Nokunakekelwa Komuntu Siqu, Izingubo, Ubucwebe Nezicathulo.
Uma ungaqiniseki ukuthi hlobo luni lwemikhiqizo okufanele uyingenise, noma ungazi ukuthi ungazikhetha kanjani izitayela ezithile ezidumile, ukuthi yimiphi imikhiqizo enenzuzo kakhulu, ungasebenzisa isevisi eyodwa ye-Ama-ejenti okuthola imali eShayina, okungagwema izinkinga eziningi zokungenisa impahla. Ama-ejenti ochwepheshe okuthola impahla angakusiza ukuthola abahlinzeki baseShayina abathembekile, uthole imikhiqizo ye-Amazon esezingeni eliphezulu nemisha ngamanani amahle kakhulu, futhi uthumele lapho uya khona ngesikhathi.
3. Indlela Yokukhetha Umhlinzeki Othembekile WaseShayina Lapho Uthola Imikhiqizo ye-Amazon
Ngemva kokunquma uhlobo lomkhiqizo oqondiwe, umbuzo ozobhekana nawo ukuthi ungakhetha kanjani umhlinzeki othembekile waseShayina wemikhiqizo yakho ye-Amazon. Kuye ngokuthi umkhiqizo wakho udinga ukwenziwa ngokwezifiso, kanye nezinga lokwenza ngokwezifiso, ukhululekile ukukhetha umhlinzeki onesitoko noma ohlinzeka ngezinsizakalo ze-ODM noma ze-OEM. Abathengisi abaningi be-Amazon bakhetha izitayela ezikhona lapho bethenga imikhiqizo, kodwa benza izinguquko ezincane emibala, ekupakisheni, kanye namaphethini.
Ukuze uthole okuqukethwe okuqondile kwe-ODM ne-OEM, sicela ubheke ku:I-China OEM VS ODM VS CM: Umhlahlandlela Ophelele.
Ukuze uthole abahlinzeki baseShayina, ungathenga ngaphandle kwe-inthanethi noma ku-inthanethi.
Akuxhunyiwe ku-inthanethi: Iya embukisweni waseShayina noma emakethe yokuthengisa ngobuningi yaseShayina, noma uvakashele ifektri ngqo. Futhi ungahlangana nabantu abaningiAma-ejenti emakethe ye-Yiwufuthiama-ejenti okuthola imali e-Amazon.
Ku-inthanethi: 1688, Alibaba kanye namanye amawebhusayithi aseShayina athengisa ngobuningi, noma thola ama-ejenti okuthenga aseShayina anolwazi ku-Google kanye nakuma-social media.
Okuqukethwe kokuthola abahlinzeki sekuke kwavezwa ngokuningiliziwe ngaphambili. Ukuze uthole okuqukethwe okuthile, sicela ubheke ku:
Ku-inthanethi nangaphandle kwe-inthanethi: Indlela yokuthola abahlinzeki abathembekile baseShayina.
4. Ubunzima Abathengisi be-Amazon Abangase Bahlangane Nabo Lapho Bethola Imikhiqizo Evela EShayina
1) Isithiyo solimi
Ukuxhumana kuyinselele enkulu lapho kutholakala imikhiqizo ye-Amazon eShayina. Ngoba ubunzima bokuxhumana buzoletha izinkinga eziningi zochungechunge. Isibonelo, ngoba ulimi luhlukile, isidingo asikwazi ukudluliselwa kahle, noma kukhona iphutha ekuqondeni kwezinhlangothi zombili, futhi umkhiqizo wokugcina okhiqizwayo awukho ezingeni elijwayelekile noma awuhlangabezani nemigomo yawo elindelekile.
2) Ukuthola abahlinzeki sekunzima kakhulu kunangaphambili
Lesi simo sibangelwa kakhulu yinqubomgomo yokuvimba eShayina. Akulula kangako ngabathengisi be-Amazon ukuya eShayina ukuyothenga imikhiqizo mathupha. Esikhathini esidlule, ukuya embukisweni noma emakethe mathupha kwakuyindlela eyinhloko yokuthi abathengi bazi abahlinzeki baseShayina. Manje abathengisi be-Amazon banamathuba amaningi okuthola imikhiqizo online.
3) Izinkinga zekhwalithi yomkhiqizo
Abanye abathengisi abasha be-Amazon bazothola ukuthi eminye imikhiqizo ethengwe eShayina ingase yehluleke ukuphumelela isivivinyo se-Amazon FBA. Nakuba bekholelwa ukuthi basayine inkontileka yokukhiqiza enemininingwane eminingi ngangokunokwenzeka, basenethuba lokubhekana nezinkinga ezilandelayo:
Ukupakishwa okungaphansi kwezinga elifanele, umkhiqizo ophansi, izimpahla ezonakele, izinto zokusetshenziswa ezingalungile noma eziphansi, ubukhulu obungalingani, njll. Ikakhulukazi uma ukuxhumana ubuso nobuso kungenzeki, izingozi eziningi zokungenisa ziyanda. Isibonelo, kunzima ukunquma ubukhulu namandla omunye umuntu, ukuthi uzobhekana nokukhwabanisa kwezezimali, kanye nenqubekela phambili yokulethwa.
Uma ufuna ukuqinisekisa ukuthi akukho nkinga yokuthola imikhiqizo evela eShayina, ukuthola i-ejenti yokuthenga echwepheshile ukuze ikusize kuyisinqumo esihle. Banikezaizinsizakalo zokuthumela kwamanye amazwe zaseShayinanjengokuqinisekiswa kwefektri, usizo ekuthengweni kwempahla, ezokuthutha, ukuqapha ukukhiqizwa, ukuhlolwa kwekhwalithi, njll., okunganciphisa ingozi yokungenisa impahla evela eShayina. Ngaphezu kwezinsizakalo eziyisisekelo, ezinye izinsizakalo zekhwalithi ephezuluAma-ejenti okuthenga aseShayinafuthi ihlinzeka amakhasimende ngezinsizakalo ezingeziwe, njengokuthwebula izithombe zomkhiqizo kanye nokulungisa kabusha, okuyinto elula kakhulu kubathengisi be-Amazon.
5. Ukunciphisa Ingozi: Izenzo Zokuqinisekisa Ikhwalithi Yomkhiqizo
1) Izinkontileka ezinemininingwane eminingi
Ngenkontileka ephelele, ungagwema izinkinga eziningi zekhwalithi ngangokunokwenzeka, futhi ungavikela ngokwengeziwe izintshisekelo zakho.
2) Cela amasampula
Cela amasampula ngaphambi kokukhiqizwa ngobuningi. Isampula ingabona umkhiqizo ngokwawo kanye nezinkinga zamanje ngokwemvelo, iwulungise ngesikhathi, futhi iwenze uphelele kakhulu ekukhiqizweni ngobuningi okulandelayo.
3) Ukuhlolwa kwe-FBA kwemikhiqizo ye-Amazon eShayina
Uma imikhiqizo ethengiwe itholakala ihluleka ukuhlolwa yi-FBA ngemva kokufika kwayo e-Amazon warehouse, kuzoba ukulahlekelwa okukhulu kakhulu kubathengisi be-Amazon. Ngakho-ke, siphakamisa ukuthi izimpahla zidlule ukuhlolwa kwe-FBA ngumuntu wesithathu ngenkathi ziseseShayina. Ungaqasha i-ejenti ye-fba ye-Amazon.
4) Qinisekisa ukuthi umkhiqizo uhlangabezana nezindinganiso zokungenisa ezweni oya kulo
Kubaluleke kakhulu ukuthi amanye amakhasimende angacabangi ngezindinganiso zokungenisa impahla zezwe lendawo lapho ethenga imikhiqizo, okuholela ekuhlulekeni ukuthola izimpahla ngempumelelo. Ngakho-ke, qiniseka ukuthi uthola imikhiqizo ehlangabezana nezindinganiso zokungenisa impahla.
Ukuphela
Abathengisi be-Amazon abathenga imikhiqizo evela eShayina, nakuba beyingozi, nabo beza nezinzuzo ezinkulu. Uma nje imininingwane yesinyathelo ngasinye ingenziwa kahle, izinzuzo abathengisi be-Amazon abangazithola ngokungenisa imikhiqizo evela eShayina kumele zibe zinkulu kakhulu kunezinzuzo. Njenge-ejenti yokuthenga imikhiqizo yaseShayina eneminyaka engu-23 yesipiliyoni, sisize amakhasimende amaningi ukuba athuthuke kancane kancane. Uma unesifiso sokuthola imikhiqizo evela eShayina, ungakwenza.Xhumana nathi.
Isikhathi sokuthunyelwe: Agasti-29-2022