I nā makahiki ʻelua i hala iho nei, ua ulu wikiwiki ka ʻoihana a Amazon, a ua piʻi nui hoʻi ka nui o nā mea kūʻai aku ma Amazon. Ma ke ʻano he kikowaena hana o nā huahana honua, ua huki pū ʻo Kina i nā mea kūʻai aku Amazon hou aʻe e kiʻi i nā huahana mai Kina mai. Akā, ʻoi aku ka paʻakikī o nā lula a Amazon no ke kūʻai aku ʻana i nā huahana, a pono e makaʻala nā mea kūʻai aku i ke kiʻi ʻana i nā huahana.
Maanei ʻoe e ʻike ai i kahi alakaʻi piha no ke kiʻi ʻana i nā huahana Amazon mai Kina. Eia kekahi laʻana: pehea e koho ai nā mea kūʻai aku Amazon i nā huahana kūpono a me nā mea hoʻolako Kina hilinaʻi, a me nā pilikia e pono e makaʻala ʻia i ka wā e kiʻi ai i nā huahana Amazon ma Kina, a me kekahi mau ʻano hana e hiki ai ke hōʻemi i nā pilikia lawe mai.
Inā ʻoe e heluhelu pono i kēia ʻatikala, ke hilinaʻi nei au e hiki iā ʻoe ke loaʻa nā huahana waiwai no kāu ʻoihana Amazon. E hoʻomaka kākou.
1. Nā kumu no ke koho ʻana i ke kūʻai ʻana i nā huahana Amazon mai Kina
E ʻōlelo kekahi poʻe e piʻi nei ke kumukūʻai hana ma Kina i kēia manawa, a ma muli o ke kūlana ahulau, e mau ana ka pale ʻana, a ʻaʻole maʻalahi ka loaʻa ʻana o nā huahana mai Kina e like me ka wā ma mua, me ka manaʻo ʻaʻole ia he ʻaelike maikaʻi hou.
Akā ʻo ka ʻoiaʻiʻo, ʻo Kina nō ka mea hoʻopuka nui loa o ka honua. No nā mea hoʻopuka he nui, ua lilo ka lawe ʻana mai Kina mai i ʻāpana koʻikoʻi o kā lākou kaulahao lako huahana. Inā makemake lākou e neʻe i kahi ʻāina ʻē aʻe, e haʻalele paha lākou i ka manaʻo. No ka mea, he paʻakikī i nā ʻāina ʻē aʻe ke lanakila ma mua o Kina ma ke ʻano o ka lako ʻana i nā mea maka a me ke kaʻina hana o nā huahana. Eia kekahi, i kēia manawa, he hopena makua loa ko ke aupuni Kina no ka hoʻoponopono ʻana i ka maʻi ahulau, a hiki ke hoʻomaka hou i ka hana a me ka hana ʻana i ka wikiwiki. I kēia hihia, inā paha he puka ʻana o ka maʻi ahulau, ʻaʻole e hoʻopaneʻe nā limahana i ka hana e hana nei. No laila, mai hopohopo nui e pili ana i nā lohi o ka ukana.
2. Pehea e koho ai i kāu mau huahana Amazon
ʻO ka hana ke kumu o 40 pakeneka o ka holomua o kahi hale kūʻai Amazon, a ʻo ke koho huahana ke kumu o 60 pakeneka. ʻO ke koho huahana kekahi o nā mea nui loa o nā mea kūʻai aku Amazon. No laila, he aha nā mea e pono ai nā mea kūʻai aku Amazon e makaʻala i ke koho ʻana i nā huahana mai Kina. ʻO nā kiko aʻe no ka ʻike.
1) Ka maikaʻi o nā huahana Amazon
Inā pono ka mea kūʻai aku ma Amazon e hoʻouna ma o FBA, pono e nānā ʻia kāna huahana e Amazon FBA. He kiʻekiʻe loa nā koi o kēia ʻano nānā ʻana ma ke ʻano o nā huahana i kūʻai ʻia.
2) Loaʻa kālā
Inā ʻaʻole ʻoe makemake e ʻike ʻaʻohe waiwai a pohō paha ma hope o ke kūʻai aku ʻana i ka huahana, a laila pono ʻoe e helu pono i ka loaʻa kālā o ka huahana i ke kūʻai ʻana i ka huahana. Eia kahi ala maʻalahi e hoʻoholo koke ai inā loaʻa kālā ka huahana.
ʻO ka mea mua, e hoʻomaopopo i ke kumukūʻai mākeke o ka huahana i manaʻo ʻia a me ka hoʻonohonoho mua ʻana o ke kumukūʻai kūʻai liʻiliʻi. E puʻunaue i kēia kumukūʻai kūʻai liʻiliʻi i 3 mau ʻāpana, hoʻokahi kou pono, hoʻokahi kou kumukūʻai huahana, a hoʻokahi kou kumukūʻai pae ʻia. E ʻōlelo ʻoe he $27 kāu kumukūʻai kūʻai liʻiliʻi i manaʻo ʻia, a laila he $9 ka lawelawe ʻana. Eia kekahi, pono ʻoe e noʻonoʻo i ke kumukūʻai o ke kūʻai aku ʻana a me ka ʻelele. Inā hiki ke kāohi ʻia ke kumukūʻai holoʻokoʻa i loko o 27 kālā US, a laila ʻaʻohe pohō.
3) Kūpono no ka halihali ʻana
He hana lōʻihi ke kiʻi ʻana i nā huahana mai Kina mai. ʻAʻole ʻoe makemake e pohō nui ma ke koho ʻana i kahi huahana i kūpono ʻole no ka hoʻouna ʻana. No laila, he mea nui loa ke koho ʻana i nā huahana kūpono no ka lawe ʻana, a e hoʻāʻo e pale i nā mea nui a palupalu paha.
ʻO nā ʻano halihali maʻamau e komo pū me ka wikiwiki, ka lewa, ke kai a me ka ʻāina. No ka mea, ʻoi aku ka maʻalahi o ka hoʻouna ʻana i ke kai, hiki iā ʻoe ke mālama i ke kālā he nui i ka wā e hoʻouna ai i nā huahana he nui. No laila, ʻo ia ke ala maʻamau e hoʻouna ai i nā huahana i ka hale kūʻai Amazon FBA, a ʻo ka manawa hoʻouna ma kahi o 25-40 mau lā.
Eia kekahi, hiki iā ʻoe ke hoʻohana i ka hui pū ʻana o nā hoʻolālā hoʻouna, ea a me ka hoʻouna wikiwiki. No ka laʻana, inā lawe ʻia kahi liʻiliʻi o nā huahana i kūʻai ʻia e ka wikiwiki, hiki ke loaʻa kekahi mau huahana i ka wā hikiwawe loa, a hiki ke helu ʻia ma Amazon ma mua, e pale aku i ka nalo ʻana o ka kaulana o ka huahana.
4) Ka paʻakikī o ka hana ʻana o ka huahana
E like me kā mākou ʻōlelo ʻole ʻana i nā mea hoʻomaka e hana i nā lele paepae paʻakikī. Inā he mea kūʻai aku Amazon hoʻomaka ʻoe e ʻimi nei i nā huahana mai Kina mai, ʻaʻole mākou e ʻōlelo aku i ke koho ʻana i nā huahana paʻakikī e hana, e like me nā mea hoʻonani, nā mea uila, a me ka mālama ʻili. Ma ka hui pū ʻana i nā manaʻo mai kekahi poʻe kūʻai aku Amazon, ua ʻike mākou he ʻoi aku ka paʻakikī o ke kūʻai aku ʻana i nā huahana ʻaʻohe brand me ke kumukūʻai huahana ma mua o $50.
I ke kūʻai ʻana i nā huahana waiwai nui, ʻoi aku ka nui o ka poʻe e koho i nā lama kaulana. A ʻo ka hana ʻana o kēia mau huahana e koi pinepine i kekahi mau mea hoʻolako e hoʻolako i nā ʻāpana kaʻawale, a pau ka ʻākoakoa hope loa. He paʻakikī ka hana hana, a he nui nā pōʻino huna i loko o ke kaulahao hoʻolako. I mea e pale aku ai i nā pohō nui, ʻaʻole mākou e paipai pinepine i nā mea kūʻai aku Amazon novice e kūʻai i ia mau huahana.
5) Hōʻalo i nā huahana hana hewa
Pono nā huahana i kūʻai ʻia ma Amazon he maoli, ma ka liʻiliʻi ʻaʻole nā huahana e kūʻē ana i ke kānāwai.
I ke kūʻai ʻana i nā huahana mai Kina mai, e pale i nā ʻano āpau i hiki ke uhaki ʻia, e like me nā kuleana kope, nā hōʻailona kālepa, nā kumu hoʻohālike kūʻokoʻa, a pēlā aku.
ʻO ke Kulekele Waiwai Noʻeau o ka Mea Kūʻai Aku a me ke Kulekele Anti-Counterfeiting o Amazon ma nā Rula Kūʻai Aku o Amazon e kuhikuhi ana he pono i nā mea kūʻai aku ke hōʻoia ʻaʻole e uhaki nā huahana i ke kulekele anti-counterfeiting. Ke manaʻo ʻia he hewa ka huahana i kūʻai ʻia ma Amazon, e wehe koke ʻia ka huahana. A hiki ke hoʻopaʻa ʻia a hopu ʻia paha kāu kālā ma Amazon, hiki ke hoʻopau ʻia kāu moʻokāki a hiki iā ʻoe ke kū i nā hoʻopaʻi hale kūʻai. ʻOi aku ka koʻikoʻi, hiki i ka mea kūʻai aku ke kū i nā hoʻopiʻi nui mai nā mea nona ke kuleana kope.
Eia kekahi o nā hana i hiki ke manaʻo ʻia he hana hewa:
Ua hoʻohana ʻia nā kiʻi o nā ʻano huahana like ma ka Pūnaewele e like me nā kiʻi o nā huahana āu i kūʻai aku ai.
Ka hoʻohana ʻana i nā hōʻailona kālepa i hoʻopaʻa inoa ʻia o nā lama ʻē aʻe ma nā inoa huahana.
Ke hoʻohana nei i nā logo kope kope o nā lama ʻē aʻe ma ka ʻōpala huahana me ka ʻole o ka ʻae.
Ua like loa nā huahana āu e kūʻai aku nei me nā huahana ponoʻī o ka brand.
6) Ka kaulana o ka huahana
Ma ke ʻano laulā, ʻo ka ʻoi aku o ke kaulana o kahi huahana, ʻoi aku ka maikaʻi o ke kūʻai aku ʻana, akā i ka manawa like, ʻoi aku ka ikaika o ka hoʻokūkū. Hiki iā ʻoe ke ʻike i nā ʻano huahana ma ka noiʻi ʻana i nā mea a ka poʻe e ʻimi nei ma Amazon, a me nā pūnaewele like ʻole a me nā pāpili kaiapili. Hiki i ka ʻikepili kūʻai huahana ma Amazon ke lilo i kumu ikaika no ka nānā ʻana i ke kaulana o kahi huahana. Hiki iā ʻoe ke nānā i nā loiloi mea hoʻohana ma lalo o nā huahana like, hoʻomaikaʻi i nā huahana a i ʻole nā hoʻolālā hou.
Eia kekahi o nā ʻano huahana kaulana ma Amazon:
Nā Lako Kīhini, Nā Mea Pāʻani, Nā Huahana Haʻuki, Nā Mea Hoʻonaninani Home, Mālama Pēpē, Nā Huahana Hoʻonani a me ka Mālama Pilikino, Nā Lole, Nā Mea Hoʻonani a me nā Kāmaʻa.
Inā ʻaʻole ʻoe maopopo i ke ʻano o nā huahana e lawe mai, a ʻaʻole paha ʻoe ʻike pehea e koho ai i nā kaila kaulana kikoʻī, ʻo wai nā huahana i ʻoi aku ka waiwai, hiki iā ʻoe ke hoʻohana i ka lawelawe hoʻokahi oNā mea kūʻai aku ma Kina, hiki ke pale aku i nā pilikia lawe mai he nui. Hiki i nā ʻelele sourcing ʻoihana ke kōkua iā ʻoe e loaʻa nā mea hoʻolako Kina hilinaʻi, loaʻa nā huahana Amazon kiʻekiʻe a me nā huahana hou i nā kumukūʻai maikaʻi loa, a hoʻouna i kāu wahi i ka manawa kūpono.
3.Pehea e koho ai i kahi mea hoʻolako Kina hilinaʻi i ka wā e kūʻai ai i nā huahana Amazon
Ma hope o ka hoʻoholo ʻana i ke ʻano huahana i manaʻo ʻia, ʻo ka nīnau āu e kū ai, pehea e koho ai i kahi mea hoʻolako Kina hilinaʻi no kāu mau huahana Amazon. Ma muli o ka pono e hoʻopilikino ʻia kāu huahana, a me ke ʻano o ka hoʻopilikino ʻana, ua noa ʻoe e koho i kahi mea hoʻolako nona ka waihona a hāʻawi paha i nā lawelawe ODM a i ʻole OEM. Koho ka nui o nā mea kūʻai aku Amazon i nā kaila e kū nei i ke kūʻai ʻana i nā huahana, akā hana i nā hoʻololi liʻiliʻi i nā kala, ka ʻōpala, a me nā ʻano.
No ka ʻike kikoʻī o ODM & OEM, e ʻoluʻolu e nānā i:Kina OEM VS ODM VS CM: He Alakaʻi Piha.
No ka loaʻa ʻana o nā mea hoʻolako Kina, hiki iā ʻoe ma o ka pūnaewele a i ʻole ma waho.
Ma waho pūnaewele: E hele i kahi hōʻikeʻike Kina a i ʻole ka mākeke kūʻai nui Kina, a i ʻole e kipa pololei i ka hale hana. A hiki iā ʻoe ke hālāwai me nā mea he nuiNā luna kūʻai mākeke Yiwua menā mea kūʻai aku ma Amazon.
Pūnaewele: 1688, Alibaba a me nā pūnaewele kūʻai nui Kina ʻē aʻe, a i ʻole e ʻimi i nā ʻelele kūʻai Kina akamai ma Google a me nā pāpili kaiapili.
Ua hoʻolauna ʻia ma mua nā kikoʻī o ka ʻike ʻana i nā mea hoʻolako. No nā ʻike kikoʻī, e ʻoluʻolu e nānā i:
Ma ka pūnaewele a ma waho pūnaewele: Pehea e loaʻa ai nā mea hoʻolako Kina hilinaʻi.
4. Nā pilikia e kū mai ana i nā mea kūʻai aku ma Amazon i ke kūʻai ʻana i nā huahana mai Kina
1) Pale ʻōlelo
He pilikia nui ke kamaʻilio ʻana i ke kiʻi ʻana i nā huahana Amazon mai Kina mai. No ka mea, e lawe mai nā pilikia kamaʻilio i nā pilikia kaulahao he nui. No ka laʻana, no ka ʻokoʻa o ka ʻōlelo, ʻaʻole hiki ke hōʻike maikaʻi ʻia ke koi, a i ʻole he hewa i ka hoʻomaopopo ʻana o nā ʻaoʻao ʻelua, a ʻaʻole i kūlike ka huahana hope loa i ka maʻamau a i ʻole ʻaʻole i hoʻokō i kā lākou mau pahuhopu i manaʻo ʻia.
2) Ua lilo ka loaʻa ʻana o nā mea hoʻolako i mea paʻakikī ma mua o ka wā ma mua
ʻO ke kumu nui o kēia kūlana ma muli o ke kulekele pale ʻana o kēia manawa ma Kina. ʻAʻole maʻalahi loa no nā mea kūʻai aku Amazon ke hele i Kina e kiʻi i nā huahana ma ke kino. I ka wā ma mua, ʻo ka hele ʻana i ka hōʻikeʻike a i ʻole ka mākeke ma ke kino ke ala nui no nā mea kūʻai e ʻike ai i nā mea hoʻolako Kina. I kēia manawa, ʻoi aku ka makemake o nā mea kūʻai aku Amazon e kiʻi i nā huahana ma ka pūnaewele.
3) Nā pilikia maikaʻi o ka huahana
E ʻike ana kekahi poʻe kūʻai aku hou ma Amazon e hiki ʻole i kekahi mau huahana i kūʻai ʻia mai Kina ke hala i ka hoʻāʻo Amazon FBA. ʻOiai ua manaʻoʻiʻo lākou ua kau inoa lākou i kahi ʻaelike hana kikoʻī loa, loaʻa nō iā lākou ka manawa e hālāwai ai me nā pilikia aʻe:
ʻO ka ʻōpala ma lalo o ke kūlana maikaʻi ʻole, ka huahana haʻahaʻa, nā waiwai i hōʻino ʻia, nā mea maka hewa a haʻahaʻa paha, nā ana like ʻole, a pēlā aku. ʻOi loa aku i ka wā ʻaʻole hiki ke kamaʻilio maka a maka, hoʻonui ʻia nā pilikia lawe mai. No ka laʻana, he paʻakikī ke hoʻoholo i ka nui a me ka ikaika o ka ʻaoʻao ʻē aʻe, inā e hālāwai me ka hoʻopunipuni kālā, a me ka holomua o ka lawe ʻana.
Inā makemake ʻoe e hōʻoia ʻaʻohe pilikia i ke kūʻai ʻana i nā huahana mai Kina mai, he koho maikaʻi ka loaʻa ʻana o kahi ʻelele kūʻai loea e kōkua iā ʻoe. Hāʻawi lākounā lawelawe hoʻokuʻu aku i nā mea kūʻai aku ma Kinae like me ka hōʻoia ʻana o ka hale hana, ke kōkua ʻana i ke kūʻai ʻana, ka halihali ʻana, ka nānā ʻana i ka hana ʻana, ka nānā ʻana i ka maikaʻi, a me nā mea ʻē aʻe, hiki ke hōʻemi i ka pilikia o ka lawe ʻana mai Kina. Ma waho aʻe o nā lawelawe kumu, kekahi mau mea kiʻekiʻeNā ʻelele kūʻai Kinahāʻawi pū i nā mea kūʻai aku me nā lawelawe waiwai i hoʻohui ʻia, e like me ke kiʻi huahana a me ka retouching, he mea kūpono loa ia no nā mea kūʻai aku ʻo Amazon.
5. Hoʻēmi i ka pilikia: Nā hana e hōʻoia i ka maikaʻi o ka huahana
1) Nā ʻaelike kikoʻī hou aku
Me kahi ʻaelike kūpono, hiki iā ʻoe ke pale aku i nā pilikia maikaʻi he nui i ka hiki, a hiki iā ʻoe ke pale hou aku i kāu mau pono ponoʻī.
2) E noi i nā laʻana
E noi i nā laʻana ma mua o ka hana nui ʻana. Hiki i ka laʻana ke ʻike maʻalahi i ka huahana ponoʻī a me nā pilikia o kēia manawa, hoʻoponopono iā ia i ka manawa, a hoʻolilo iā ia i mea kūpono loa i ka hana nui ʻana ma hope.
3) Nānā ʻana o FBA i nā huahana Amazon ma Kina
Inā ʻike ʻia nā huahana i kūʻai ʻia ua hāʻule i ka nānā ʻana o FBA ma hope o ko lākou hōʻea ʻana i ka hale kūʻai o Amazon, he pohō nui loa ia no nā mea kūʻai aku o Amazon. No laila, ke manaʻo nei mākou e ʻae i nā waiwai e hala i ka nānā ʻana o FBA e kahi ʻaoʻao ʻekolu ʻoiai lākou ma Kina. Hiki iā ʻoe ke hoʻolimalima i kahi ʻelele fba Amazon.
4) E hōʻoia i ka hoʻokō ʻana o ka huahana i nā kūlana lawe mai o ka ʻāina i hele ʻia
He mea nui loa ia ʻaʻole e noʻonoʻo kekahi poʻe kūʻai aku i nā kūlana lawe mai o ka ʻāina kūloko i ke kūʻai ʻana i nā huahana, a ʻo ia hoʻi ka loaʻa ʻole ʻana o nā waiwai me ka holomua. No laila, e hōʻoia i ka loaʻa ʻana o nā huahana e kū pono ana i nā kūlana lawe mai.
Pau
ʻOiai he mea weliweli, hele mai nā mea kūʻai aku Amazon e kiʻi ana i nā huahana mai Kina mai, he nui nā pono. Inā hiki ke hana maikaʻi ʻia nā kikoʻī o kēlā me kēia ʻanuʻu, ʻoi aku ka nui o nā pono e hiki i nā mea kūʻai aku Amazon ke loaʻa mai ka lawe ʻana mai i nā huahana mai Kina mai ma mua o nā hoʻihoʻi. Ma ke ʻano he ʻelele hoʻoili Kina me 23 mau makahiki o ka ʻike, ua kōkua mākou i nā mea kūʻai aku he nui e hoʻomohala mau. Inā makemake ʻoe e kiʻi i nā huahana mai Kina mai, hiki iā ʻoekāhea iā mā˚ou.
Ka manawa hoʻouna: ʻAukake-29-2022