M'zaka ziwiri zapitazi, bizinesi ya Amazon yakula mofulumira, ndipo chiwerengero cha ogulitsa pa Amazon chawonjezekanso kwambiri. Monga likulu la zinthu padziko lonse lapansi, China yakopanso ogulitsa ambiri a Amazon kuti agule zinthu kuchokera ku China. Koma malamulo a Amazon ogulitsa zinthu nawonso ndi okhwima, ndipo ogulitsa ayenera kusamala kwambiri akagula zinthu.
Apa mupeza chitsogozo chathunthu chopezera zinthu za Amazon kuchokera ku China. Mwachitsanzo: momwe ogulitsa Amazon amasankhira zinthu zoyenera ndi ogulitsa odalirika aku China, komanso zovuta zomwe ziyenera kuganiziridwa pogula zinthu za Amazon ku China, ndi njira zina zomwe zingachepetse zoopsa zogulira kunja zasonkhanitsidwa.
Ngati mwawerenga nkhaniyi mosamala, ndikukhulupirira kuti mutha kupeza zinthu zopindulitsa pa bizinesi yanu ya Amazon. Tiyeni tiyambe.
1. Zifukwa Zosankhira Kugula Zinthu za Amazon kuchokera ku China
Anthu ena anganene kuti mtengo wa antchito ku China ukukwera tsopano, ndipo chifukwa cha mliriwu, nthawi zonse padzakhala kuletsa, ndipo kugula zinthu kuchokera ku China sikuli bwino monga kale, poganiza kuti sikoyenera.
Koma zoona zake, China ikadali dziko lotumiza katundu wambiri padziko lonse lapansi. Kwa anthu ambiri ochokera kunja, kutumiza katundu kuchokera ku China kwakhala gawo lofunika kwambiri pa unyolo wawo wopereka katundu. Ngakhale atakhala kuti akufuna kusamukira kudziko lina, mwina angasiye lingalirolo. Chifukwa n'zovuta kuti mayiko ena apitirire China pankhani yopereka zinthu zopangira ndi njira zopangira zinthu. Komanso, pakadali pano, boma la China lili ndi njira yabwino kwambiri yothetsera vutoli, ndipo likhoza kuyambiranso ntchito ndi kupanga zinthu mwachangu momwe zingathere. Pankhaniyi, ngakhale patakhala kufalikira kwa mliriwu, ogwira ntchito sadzachedwetsa ntchito yomwe ilipo. Chifukwa chake musadandaule kwambiri za kuchedwa kwa katundu.
2. Momwe Mungasankhire Zogulitsa Zanu za Amazon
Ntchito zimathandizira 40 peresenti ya kupambana kwa sitolo ya Amazon, ndipo kusankha zinthu kumathandizira 60 peresenti. Kusankha zinthu ndi chimodzi mwazinthu zofunika kwambiri kwa ogulitsa a Amazon. Ndiye, kodi ogulitsa a Amazon ayenera kusamala ndi chiyani akamasankha zinthu kuchokera ku China? Mfundo zotsatirazi ndi zina zomwe zingakuthandizeni.
1) Ubwino wa zinthu za Amazon
Ngati wogulitsa wa Amazon akufunika kutumiza kudzera mu FBA, malonda ake ayenera kuyang'aniridwa ndi Amazon FBA. Kuyang'anira kwamtunduwu kumafunikira kwambiri pa mtundu wa zinthu zomwe zagulidwa.
2) Phindu
Ngati simukufuna kudziwa kuti palibe phindu kapena kutayika mutagulitsa chinthucho, ndiye kuti muyenera kuwerengera mosamala phindu la chinthucho mukamagula chinthucho. Nayi njira yosavuta yodziwira mwachangu ngati chinthucho chili ndi phindu.
Choyamba, mvetsetsani mtengo wamsika wa chinthu chomwe mukufuna kugula komanso momwe mungapangire mtengo wogulitsira. Gawani mtengo wogulitsawu m'magawo atatu, chimodzi ndi phindu lanu, chimodzi ndi mtengo wa chinthu chanu, ndipo chimodzi ndi mtengo wanu wogulitsira. Tiyerekeze kuti mtengo wanu wogulitsa ndi $27, ndiye kuti kutumikira ndi $9. Kuphatikiza apo, muyeneranso kuganizira mtengo wa malonda ndi kutumiza katundu. Ngati mtengo wonse ukhoza kulamulidwa mkati mwa madola 27 aku US, ndiye kuti palibe kutayika.
3) Yoyenera mayendedwe
Kupeza zinthu kuchokera ku China ndi njira yayitali. Simukufuna kutaya zinthu zambiri posankha chinthu chomwe sichiyenera kutumizidwa. Chifukwa chake, ndikofunikira kwambiri kusankha zinthu zoyenera kunyamulidwa, ndikuyesera kupewa zinthu zazikulu kapena zosalimba.
Njira zoyendera zambiri zimaphatikizapo kutumiza katundu mwachangu, pandege, panyanja ndi pamtunda. Popeza kutumiza katundu panyanja kuli kotsika mtengo, mutha kusunga ndalama zambiri mukatumiza katundu wambiri. Chifukwa chake ndiyo njira yodziwika kwambiri yotumizira katundu ku nyumba yosungiramo katundu ya Amazon FBA, ndipo nthawi yotumizira ndi pafupifupi masiku 25-40.
Kuphatikiza apo, mutha kugwiritsanso ntchito njira zotumizira katundu, ndege ndi kutumiza katundu mwachangu. Mwachitsanzo, ngati zinthu zochepa zomwe mwagula zanyamulidwa ndi katundu mwachangu, zinthu zina zitha kulandiridwa mwachangu momwe zingathere, ndipo zitha kulembedwa pa Amazon pasadakhale, pewani kuphonya kutchuka kwa katunduyo.
4) Kuvuta kwa kupanga kwa chinthucho
Monga momwe sitikulimbikitsira othamanga pa ski kuti achite ma platform jump ovuta. Ngati ndinu wogulitsa watsopano wa Amazon amene mukufuna kugula zinthu kuchokera ku China, sitikulimbikitsani kusankha zinthu zovuta kupanga, monga zodzikongoletsera, zamagetsi, ndi chisamaliro cha khungu. Kuphatikiza ndemanga kuchokera kwa ogulitsa ena a Amazon, tapeza kuti zinthu zopanda chizindikiro zomwe zili ndi mtengo woposa $50 zinali zovuta kugulitsa.
Pogula zinthu zamtengo wapatali, anthu nthawi zambiri amasankha mitundu yodziwika bwino. Ndipo kupanga zinthuzi nthawi zambiri kumafuna ogulitsa angapo kuti apereke zigawo padera, ndipo kusonkhanitsa komaliza kumamalizidwa. Ntchito yopangira ndi yovuta, ndipo pali zoopsa zambiri zobisika mu unyolo wopereka. Pofuna kupewa kutayika kwakukulu, nthawi zambiri sitikulimbikitsa ogulitsa atsopano a Amazon kuti agule zinthu zotere.
5) Pewani kuphwanya malamulo a malonda
Zinthu zomwe zimagulitsidwa pa Amazon ziyenera kukhala zenizeni, osati zophwanya malamulo.
Mukamagula zinthu kuchokera ku China, pewani zinthu zonse zomwe zingaphwanyidwe, monga kukopera, zizindikiro, mitundu yapadera, ndi zina zotero.
Ndondomeko ya Katundu wa Luntha la Wogulitsa ndi Ndondomeko ya Amazon Yotsutsana ndi Zopangapanga mu Malamulo Ogulitsa a Amazon imati ogulitsa ayenera kuwonetsetsa kuti zinthu sizikuphwanya mfundo yotsutsana ndi zopangapanga. Chinthu chogulitsidwa pa Amazon chikaonedwa kuti chikuphwanya malamulo, chinthucho chidzachotsedwa nthawi yomweyo. Ndipo ndalama zanu pa Amazon zitha kutsekedwa kapena kutengedwa, akaunti yanu ikhoza kuyimitsidwa ndipo mutha kulandira chilango m'sitolo. Choopsa kwambiri, wogulitsayo angakumane ndi milandu yayikulu kuchokera kwa eni ake a ufulu wa olemba.
Zotsatirazi ndi zina mwa zochita zomwe zingaganizidwe kuti ndi zophwanya malamulo:
Ndagwiritsa ntchito zithunzi za mtundu womwewo wa zinthu zomwe mudagulitsa pa intaneti monga zithunzi za zinthu zomwe mudagulitsa.
Kugwiritsa ntchito zizindikiro zolembetsedwa za mitundu ina m'maina a zinthu.
Kugwiritsa ntchito ma logo a ufulu wa makampani ena pa phukusi la zinthu popanda chilolezo.
Zinthu zomwe mumagulitsa zimafanana kwambiri ndi zinthu zomwe kampani yanu ili nazo.
6) Kutchuka kwa malonda
Kawirikawiri, chinthu chikatchuka kwambiri, chimagulitsidwa bwino, koma nthawi yomweyo mpikisano ungakhale wolimba kwambiri. Mutha kuzindikira zomwe zikuchitika pazinthu mwa kufufuza zomwe anthu akufufuza pa Amazon, komanso mawebusayiti osiyanasiyana ndi malo ochezera a pa Intaneti. Zambiri zogulitsa zinthu pa Amazon zitha kukhala maziko amphamvu owonera kutchuka kwa chinthu. Muthanso kuwona ndemanga za ogwiritsa ntchito pansipa zinthu zofanana, kusintha zinthu kapena mapangidwe atsopano.
Nazi zina mwa magulu otchuka azinthu pa Amazon:
Zipangizo Zakukhitchini, Zoseweretsa, Zinthu Zamasewera, Zokongoletsa Pakhomo, Chisamaliro cha Ana, Zokongoletsa ndi Zosamalira Munthu, Zovala, Zodzikongoletsera ndi Nsapato.
Ngati simukudziwa mtundu wa zinthu zomwe mungagulitse, kapena simukudziwa momwe mungasankhire mitundu yotchuka, zomwe ndi zinthu zomwe zimapindulitsa kwambiri, mutha kugwiritsa ntchito ntchito imodzi yokha yaOthandizira ku China, zomwe zingapewe mavuto ambiri ochokera kunja. Akatswiri ofufuza zinthu angakuthandizeni kupeza ogulitsa odalirika aku China, kupeza zinthu zapamwamba komanso zatsopano za Amazon pamitengo yabwino kwambiri, ndikutumiza komwe mukupita pa nthawi yake.
3. Momwe Mungasankhire Wogulitsa Wodalirika Wachi China Mukamagula Zinthu za Amazon
Mukatha kudziwa mtundu wa chinthu chomwe mukufuna kugula, funso lomwe mudzakumane nalo ndilakuti mungasankhe bwanji wogulitsa wodalirika waku China pazinthu zanu za Amazon. Kutengera ngati chinthu chanu chikufunika kusinthidwa, komanso kuchuluka kwa momwe mungasinthire, muli ndi ufulu wosankha wogulitsa yemwe ali ndi masheya kapena amapereka ntchito za ODM kapena OEM. Ogulitsa ambiri a Amazon amasankha masitayelo omwe alipo akagula zinthu, koma amasintha pang'ono mitundu, ma CD, ndi mapangidwe.
Kuti mudziwe zambiri za ODM & OEM, chonde onani:China OEM VS ODM VS CM: Buku Lotsogolera Lonse.
Kuti mupeze ogulitsa aku China, mutha kugwiritsa ntchito intaneti kapena pa intaneti.
Osagwiritsa ntchito intaneti: Pitani ku chiwonetsero cha ku China kapena msika wogulitsa zinthu ku China, kapena pitani ku fakitale mwachindunji. Ndipo mutha kukumana ndi anthu ambiriOthandizira msika wa Yiwundiothandizira ogulitsa zinthu ku Amazon.
Pa intaneti: 1688, Alibaba ndi mawebusayiti ena ogulitsa zinthu ku China, kapena pezani othandizira kugula zinthu ku China odziwa bwino ntchito pa Google ndi malo ochezera a pa Intaneti.
Zomwe zili mu kupeza ogulitsa zidafotokozedwa mwatsatanetsatane kale. Kuti mudziwe zambiri, chonde onani:
Pa intaneti komanso pa intaneti: Momwe mungapezere ogulitsa odalirika aku China.
4. Mavuto Omwe Ogulitsa Amazon Angakumane Nawo Akagula Zinthu Kuchokera ku China
1) Cholepheretsa chinenero
Kulankhulana ndi vuto lalikulu pogula zinthu za Amazon kuchokera ku China. Chifukwa mavuto olankhulana amabweretsa mavuto ambiri. Mwachitsanzo, chifukwa chilankhulocho ndi chosiyana, kufunikira sikungathe kufotokozedwa bwino, kapena pali cholakwika pakumvetsetsa kwa onse awiri, ndipo chinthu chomaliza chomwe chapangidwa sichili bwino kapena sichikwaniritsa zolinga zawo zomwe amayembekezera.
2) Kupeza ogulitsa kwakhala kovuta kwambiri kuposa kale
Izi zikuchitika makamaka chifukwa cha mfundo zomwe zikuchitika ku China. Sizosavuta kwa ogulitsa Amazon kupita ku China kukagula zinthu pamasom'pamaso. Kale, kupita ku chiwonetsero kapena kumsika pamasom'pamaso inali njira yayikulu yoti ogula adziwe ogulitsa aku China. Tsopano ogulitsa a Amazon ali ndi mwayi wogula zinthu pa intaneti.
3) Mavuto a khalidwe la zinthu
Ogulitsa atsopano a Amazon apeza kuti zinthu zina zomwe zagulidwa ku China zitha kulephera kupasa mayeso a Amazon FBA. Ngakhale akukhulupirira kuti asayina pangano lopanga zinthu mwatsatanetsatane momwe angathere, akadali ndi mwayi wokumana ndi mavuto awa:
Mapaketi osakwanira, zinthu zosakwanira, katundu wowonongeka, zinthu zopangira zolakwika kapena zosakwanira, miyeso yosagwirizana, ndi zina zotero. Makamaka ngati kulankhulana maso ndi maso sikungatheke, zoopsa zambiri zotumizira katundu zimawonjezeka. Mwachitsanzo, n'zovuta kudziwa kukula ndi mphamvu ya munthu winayo, ngati adzakumana ndi chinyengo cha zachuma, komanso kupita patsogolo kwa kutumiza katundu.
Ngati mukufuna kuonetsetsa kuti palibe vuto pogula zinthu kuchokera ku China, kupeza katswiri wogula zinthu kuti akuthandizeni ndi chisankho chabwino. Amaperekantchito zogulitsa kunja ku Chinamonga kutsimikizira fakitale, kuthandiza pakugula, mayendedwe, kuyang'anira kupanga, kuyang'anira ubwino, ndi zina zotero, zomwe zingachepetse chiopsezo chogula zinthu kuchokera ku China. Kuwonjezera pa ntchito zoyambira, zina zapamwamba kwambiriOgulitsa zinthu ku Chinaimapatsanso makasitomala ntchito zowonjezera phindu, monga kujambula zithunzi ndi kukonzanso zinthu, zomwe zimakhala zosavuta kwa ogulitsa a Amazon.
5. Kuchepetsa Zoopsa: Zochita Zotsimikizira Ubwino wa Zogulitsa
1) Mapangano atsatanetsatane
Ndi mgwirizano wangwiro, mutha kupewa mavuto ambiri abwino momwe mungathere, ndipo mutha kuteteza zofuna zanu.
2) Funsani zitsanzo
Pemphani zitsanzo musanapange zinthu zambiri. Chitsanzocho chingathe kuona bwino kwambiri chinthucho komanso mavuto omwe alipo, kuchisintha pakapita nthawi, ndikuchipangitsa kukhala changwiro kwambiri popanga zinthu zambiri pambuyo pake.
3) Kuyang'anira kwa FBA kwa zinthu za Amazon ku China
Ngati zinthu zomwe zagulidwa zapezeka kuti zalephera kuyesedwa ndi FBA zitafika ku Amazon warehouse, zidzakhala zotayika kwambiri kwa ogulitsa a Amazon. Chifukwa chake, tikupereka lingaliro loti katunduyo apitirire kuyesedwa ndi FBA ndi munthu wina akadali ku China. Mutha kulemba ntchito wothandizira wa fba wa Amazon.
4) Onetsetsani kuti malonda akukwaniritsa miyezo yolowera kunja kwa dziko lomwe mukufuna kupitako
Ndikofunikira kwambiri kuti makasitomala ena asaganizire miyezo yogulira zinthu kuchokera kumayiko ena akamagula zinthu, zomwe zimapangitsa kuti alephere kulandira katunduyo bwino. Chifukwa chake, onetsetsani kuti mwagula zinthu zomwe zikugwirizana ndi miyezo yogulira zinthu kuchokera kumayiko ena.
TSIRIZA
Ogulitsa a Amazon omwe amapeza zinthu kuchokera ku China, ngakhale kuti ndi oopsa, amabweranso ndi maubwino akuluakulu. Bola ngati tsatanetsatane wa gawo lililonse ungachitike bwino, maubwino omwe ogulitsa a Amazon angapeze potumiza zinthu kuchokera ku China ayenera kukhala ochuluka kwambiri kuposa phindu lomwe amapeza. Monga wothandizira ku China yemwe ali ndi zaka 23 zokumana nazo, tathandiza makasitomala ambiri kukula bwino. Ngati mukufuna kugula zinthu kuchokera ku China, muthaLumikizanani nafe.
Nthawi yotumizira: Ogasiti-29-2022