The 137th Canton Fair is a key event for global buyers, wholesalers, and manufacturers. Discover the latest products, find reliable suppliers, and explore new opportunities at this premier China import-export fair. Prepare effectively with essential tips to stay ahead in sourcing and boost your success.
What is the 137th Canton Fair?
The 137th Canton Fair (China Import and Export Fair) is the world's largest comprehensive trade event, held annually in Guangzhou, China. Established in 1957, it connects global buyers with Chinese manufacturers across 50+ product categories, from electronics and machinery to home decor and textiles.
Key Highlights
Scale: Hosted at the 1.1 million sqm Canton Fair Complex (one of Asia's largest exhibition centers), the event attracts over 25,000 exhibitors and 200,000+ international buyers.
Phases: Split into three 5-day phases (see dates below), each focusing on specific industries, allowing buyers to target their sourcing efficiently.
Global Impact: Beyond exports, the fair now includes an International Pavilion for foreign companies to showcase products, enhancing its role as a two-way trade platform.
Key Dates, Venues, and Phases
The Canton Fair, in 2025 is scheduled to occur in three stages during its 5-day duration.
Phase 1 (April 15-19): Electronics & Appliance, Manufacturing, Vehicles & Two Wheels, Light & Electrical, Hardware, International Pavilion
Phase 2 (April 23-27): Houseware, Gift & Decorations, Building & Furniture, International Pavilion
Phase 3 (May 1-5): Toys & Children Baby and Maternity, Fashion, Home Textiles, Stationery, Health & Recreation, Traditional Chinese Specialties, International Pavilion
Opening Hours: 9:30-18:00
Venue: China Import and Export Fair Complex(No. 382, Yuejiang Zhong Road, Guangzhou 510335.China).
How to Prepare for Canton Fair 2025
Preparing effectively for the Canton Fair ensures you capitalize on its vast opportunities. Follow this step-by-step guide to streamline logistics, optimize time, and avoid common pitfalls.
Registration & Buyer Badge Process
Step 1: Secure Your E-Invitation
Visit the official Canton Fair website and register via the Buyer E-Service Tool(BEST).
Provide business details, passport information, and sourcing interests.
First-time buyers receive a free e-invitation (required for visa applications).
Step 2: Pre-Register for Your Buyer Badge
Use your e-invitation to pre-register for a digital Buyer Badge (valid for all phases).
Pro Tip: Collect your badge early at Guangzhou Baiyun Airport, major train stations, or designated hotels to skip on-site queues.
Step 3: Visa Application
Apply for a Chinese visa using your e-invitation. Check eligibility for visa-free entry (e.g., 30-day stays for some nationalities).
Pre-Fair Checklist
Logistics Planning
Accommodation: Book hotels near the fair complex (The Westin Pazhou, Shangri-La Hotel, etc.) 3-6 months in advance.
Transportation: Download ride-hailing apps like DiDi (China's Uber) and metro apps (Metroman China) for seamless travel.
Strategic Preparation
Target Suppliers: Research exhibitors by phase using the Canton Fair's online directory. Prioritize suppliers with certifications (ISO, BSCI).
Product Questions: Prepare a list of key questions for suppliers:
Minimum Order Quantities (MOQs)
Customization options
Payment terms (e.g., TT, LC)
Lead times and shipping costs
Tech Essentials
VPN: Install a VPN (Astrill, ExpressVPN) before arrival to access global apps (Gmail, WhatsApp).
Translation Tools: Use apps like Google Translate or Alibaba Translate for basic communication.
Must-Have Apps
Alipay/WeChat Pay: Link international cards for cashless payments.
Amap/Baidu Maps: Navigate Guangzhou's streets and metro.
WeChat: Communicate with suppliers and scan exhibitor QR codes.
DiDi: Book taxis or private cars instantly.
Maximizing Your Sourcing Success at Canton Fair
Heading to the Canton Fair in 2025 is the beginning of your journey, towards sourcing success! Here's what to prioritize in 2025 to stay ahead of competitors and align with market demands:
Negotiation Strategies for Best Deals
1. Leverage MOQ Flexibility
Start with smaller trial orders to test quality, then negotiate bulk discounts.
Pro Tip: Ask suppliers if they waive MOQs for customized products.
2. Price Benchmarking
Collect quotes from 3–5 suppliers per product category to identify outliers.
Use phrases like, "Can you match this price?" to encourage competitive offers.
3. Secure Favorable Payment Terms
Request a 30% deposit, and 70% post-delivery splits to minimize risk.
Avoid suppliers insisting on full upfront payments unless they're highly reputable.
4. Clarify Shipping Costs
Ask if suppliers offer FOB (Free On Board) or CIF (Cost, Insurance, Freight) terms.
Compare quotes for air vs. sea freight and factor lead times into negotiations.
Evaluating Suppliers: YES & NO
YES
Transparent factory audits or third-party quality reports.
Willingness to provide product samples on-site.
Long-term exhibitors with consistent Canton Fair participation.
NO
Vague answers about certifications or manufacturing processes.
Unusually low prices compared to industry averages.
Reluctance to share contact details beyond WeChat.
On-Site Tactics for Efficiency
Optimize Your Schedule(for each phase)
Day 1–2: Scout exhibitors, collect catalogs, and request samples.
Day 3–4: Revisit shortlisted suppliers for deeper negotiations.
Day 5: Finalize contracts and attend networking forums.
Use QR Codes Wisely
Scan exhibitor QR codes to save digital catalogs directly to your phone.
Share your WeChat QR code to streamline follow-ups.
Focus on Relationship Building
Gift business cards with both hands (a sign of respect in Chinese culture).
Invite key suppliers to post-fair dinners to strengthen rapport.
Post-Fair Follow-Up & Logistics
Maximizing your Canton Fair success doesn't end when the event does. Streamline post-fair actions to secure deals and build lasting partnerships.
Finalizing Orders & Payment Security
Supplier Comparison
Rank suppliers based on:
Product quality (use sample evaluations)
Responsiveness and transparency
Pricing, MOQs, and payment flexibility
Pro Tip: Use a scoring system (1–5 scale) to objectively compare options.
Secure Payment Methods
Escrow Services: Platforms like Alibaba Trade Assurance protect against fraud.
Bank Transfers: Use verified accounts and confirm details via video call.
Avoid cash payments or unsecured platforms like Western Union.
Contract Essentials
Include clauses for:
Quality standards (e.g., defect allowances)
Delivery timelines (penalties for delays)
Intellectual property (IP) protection
Managing Shipping & Customs
Customs Compliance
Provide suppliers with accurate HS codes and product descriptions.
Work with freight forwarders to handle duties, taxes, and documentation.
Track Shipments
Use tools like 17Track or AfterShip for real-time updates.
Quality Control & Long-Term Partnerships
1. Pre-Shipment Inspections
Hire third-party inspectors (e.g., SGS, Intertek) to check:
Product functionality
Packaging compliance
Quantity accuracy
2. Nurture Supplier Relationships
Schedule quarterly video calls to discuss market trends.
Share feedback to improve future orders.
3. Plan for Repeat Orders
Negotiate loyalty discounts for recurring purchases.
Request seasonal catalogs for new product launches.
Practical Tips for First-Time Visitors
If you're going to an event, for the first time here are some useful pointers to make sure everything goes well;
Visa Requirements for Foreigners
Navigating China's visa process is a critical first step. Most international visitors will need a visa to enter China, though some nationalities qualify for visa-free transit.
Tourist Visa (L Visa): Ideal for fair attendance (valid 30–90 days).
Visa-Free Transit: Check if your nationality(54 countries) qualifies for transit visas in Guangzhou for 240 hours.
Required Documents: Include your Canton Fair e-invitation, hotel bookings, and flight itinerary.
Dress Code & Essentials
Guangzhou's subtropical climate and the fair's vast venue demand careful planning for comfort and professionalism.
Attire: Business Casual, lightweight, breathable fabrics like cotton or linen are ideal.
Must-Pack Items:
Portable charger (outlets may differ from your country)
Comfortable walking shoes: Expect to walk 5–10 km daily—opt for supportive shoes.
Backpack or Tote: Carry catalogs, samples, and business cards with ease.
Hiring Interpreters vs. Translation Apps
Many exhibitors are fluent in English; however bringing in an interpreter can facilitate communication, between both parties if needed or desired. Alternatively. As another option to consider for a more enriched experience; mastering a few essential Chinese phrases can significantly elevate your overall interaction and engagement during the event.
Translation Tools:
- Apps: Use Google Translate (download the offline Chinese pack) or Alibaba Translate for quick conversations.
- Interpreters: Hire a professional interpreter (400-800 RMB/day) for complex negotiations.
Budgeting: Costs for Attendance, Hotels, and Meals
Attending the Canton Fair doesn't have to break the bank. With smart planning, you can minimize expenses without compromising on quality.
Daily Budget Breakdown:
- Accommodation: 80–200 RMB/night (book early for discounts).
- Meals: 10–50 RMB per meal (street food to mid-range restaurants).
- Transportation: 10–30 RMB/day (metro, taxis, or ride-hailing apps).
Cost-Saving Tips:
- Share Accommodation: Split hotel costs with colleagues or use Airbnb for longer stays.
- Eat Local: Explore Guangzhou's food streets (Beijing Road, Shangxiajiu) for affordable, authentic meals.
- Free Shuttles: Use Canton Fair-provided buses between venues and major hotels.
Navigating Guangzhou Like a Local
Beyond the fair, Guangzhou offers a vibrant mix of culture, cuisine, and commerce. Take time to explore the city and recharge after busy fair days.
Local Cuisine:
Dim Sum: Try har gow (shrimp dumplings) and char siu bao (barbecue pork buns).
Cantonese Roast Duck: A must-try delicacy.
Pro Tip: Use apps like Amap or Baidu Maps to navigate the city and discover hidden gems.
Sellers Union - Your One-Stop Sourcing Partner to Canton Fair
With 26+ years of expertise, Sellers Union eliminates Canton Fair complexities for global buyers. Specializing in Phase 2 (home decor, gifts, daily necessities), they offer:
Pre-Fair Support: Invitation letters, hotel bookings, and supplier shortlisting.
On-Site Assistance: Interpreter services, logistics coordination, and sample collection.
Post-Fair Solutions: Quality inspections, bulk storage (20,000 sqm warehouse), and door-to-door shipping.
Why Partner with Sellers Union?
10,000+ Vetted Factories: Access pre-negotiated MOQs and competitive pricing.
End-to-End Transparency: Track orders via real-time updates.
Global Reach: Trusted by 1,500+ clients across 120+ countries.
FAQs About Canton Fair 2025
Q1: Can I attend multiple phases with one buyer badge?
A: Yes! The badge grants access to all three phases.
Q2: Are samples free at the fair?
A: Some suppliers offer free samples; others charge production costs. Negotiate on-site.
Q3: How do I handle disputes with suppliers?
A: Use mediation services via the Canton Fair Organizing Committee or third-party platforms.
Post time: Feb-25-2025