For buyers from around the world, including importers and distributors in the toy industry, China is more than just the world's top toy manufacturing hub. It is also a key place for finding new trends and making important contacts. The market has a fresh energy, boosted by the rise of things like "blind box" toys. To help you get a real feel for the market, we have put together a list of the top 10 toy fairs in China for 2025-2026. What's more, it comes with a complete sourcing guide to make sure your trip is a great success.

1. Toy & Edu China (Shenzhen International Toy & Education Fair)

This event stands as the biggest professional toy show in Southern China. It runs at the same time as Baby & Stroller China and Licensing China. The combination creates real synergy. People love it for trendy designer toys and smart learning products.

Product Range: Traditional toys, electronic gadgets, STEM kits, preschool gear, and licensed items.

Key Features: A special “Designer Toys” zone keeps everyone ahead of trends. You get one-stop shopping because baby and licensing shows happen next door.

Scale: The 2026 show should cover 130,000 square meters with more than 1,400 exhibitors. Huge.

Time & Venue: Usually April, Shenzhen World Exhibition & Convention Center.

Best For: Any importer or retailer who wants designer toys or educational lines.

2. CTE China Toy Expo (Shanghai)

Organized by the China Toy & Juvenile Products Association (CTJPA), CTE ranks as Asia’s largest and most powerful international toy fair. It started back in 2002. Since then, it has become the main door for foreign brands entering China.

Product Range: Seventeen major categories, plus raw materials, packaging machines, and tech services—everything in the supply chain.

Features: Runs together with CKE (baby products), CLE (licensing), and CPE (preschool). Cross-industry chances everywhere.

Scale: More than 230,000 square meters, roughly 2,500 exhibitors, and close to 100,000 buyers from over 130 countries.

Time & Venue: October, Shanghai New International Expo Centre (SNIEC).

Best For: Big international buyers and brand agents who need the full picture of Asia’s toy market.

3. Guangzhou International Toy & Educational Fair

Located in the heart of China’s biggest toy export region, this fair stays a favorite place for companies to launch new items and grow sales fast.

Product Range: All kinds of toys, models, electronic playthings, learning tools, strollers, and accessories.

Features: Happens alongside the Guangzhou Trendy Toy Show. Focus stays on hot IPs and anime spin-offs. The whole baby-product chain connects here.

Scale: Around 50,000 square meters, over 1,500 brands.

Time & Venue: Usually March or April, Canton Fair Complex.

Best For: Buyers hunting OEM/ODM factories or fresh, fun toys.

4. Shantou International Toys & Gifts Fair

Shantou’s Chenghai district is famous worldwide as “China’s Capital of Toys & Gifts.” This fair sits right in the middle of that action. It shows the complete chain—from design to shipping.

Product Range: Mostly plastic toys, but also licensed lines, models, educational sets, baby toys, and DIY kits.

Features: Smart “B2B+B2C” style. Timing lines up perfectly with the autumn Canton Fair rush.

Scale: 100,000 square meters, more than 2,000 brands, over 250,000 products. Impressive numbers.

Time & Venue: October, Shantou International Convention and Exhibition Center.

Best For: Wholesalers who want factory-direct prices on big orders.

As experts in this region, Sellers Union connects you directly with trusted Shantou factories, helping you control quality and costs from the very beginning.

5. Hong Kong Toys & Games Fair

The Hong Kong Trade Development Council (HKTDC) runs Asia’s largest—and the world’s second-largest—toy trade show. Its reputation is rock solid.

Product Range: Educational toys, remote-control items, party supplies, smart tech toys, sporting goods.

Features: “Exhibition+” model mixes online and offline. The “Click2Match” platform makes meetings smooth and fast.

Scale: Roughly 60,000 square meters, over 2,100 exhibitors, tens of thousands of buyers.

Time & Venue: January, Hong Kong Convention and Exhibition Centre.

Best For: Global players chasing innovative designs and top-quality goods.

6. Canton Fair (Phase 3)

Everyone knows the Canton Fair as China’s oldest and biggest trade event. Toys shine brightest in Phase 3.

Product Range: Baby toys, ride-ons, plush, dolls, electronic sets, and accessories.

Features: Extremely broad buyer pool. Perfect launchpad for worldwide sales. Learn more on our Canton Fair page.

Time & Venue: Spring (late April–early May) and autumn (late October–early November), Canton Fair Complex, Guangzhou.

Best For: Anyone who wants variety and volume in one trip.

7. Yiwu International Toys & Baby Products Expo

Yiwu is the “World’s Capital of Small Commodities.” This expo rides that wave and blends classic wholesale with modern cross-border e-commerce.

Product Range: Plush, educational toys, plastic items, trendy pieces, strollers, baby care goods.

Features: Built for export and live-stream selling. Plenty of online selection events.

Scale: Nearly 200 suppliers, thousands of visitors.

Time & Venue: May, Yiwu International Expo Center.

Best For: Small and medium e-commerce sellers who love flexible, smaller orders.

8. Asian Toys & Baby Products Show (Hong Kong)

Part of the huge October MEGA SHOW series, this is one of Asia’s key autumn sourcing stops.

Product Range: Die-cast toys, dolls, plush, outdoor gear, electronic toys, full baby lines.

Features: Runs next to gift and premium shows—so you can source across categories without moving far.

Scale: Over 400 exhibitors from more than 10 countries, 30,000+ buyers.

Time & Venue: October, Hong Kong Convention and Exhibition Centre.

Best For: Chains and importers doing their major fall buying.

9. CBME China (Shanghai)

CBME leads the world in maternity, baby, and child products. It’s massive and sets trends every year.

Product Range: Toys plus strollers, car seats, clothing, food—everything parents need.

Features: Clear zones like “Smart Parenting & Tech.” Tons of summits and matchmaking sessions.

Scale: Over 300,000 square meters, 4,000+ brands, 100,000 visitors.

Time & Venue: July, National Exhibition and Convention Center (Shanghai).

Best For: Big retailers and brands diving deep into China’s mother-and-baby world.

10. China Licensing Expo (Shanghai)

Asia’s biggest licensing event. Perfect for anyone who wants famous characters on their toys.

Product Range: Cartoons, anime, movies, games, art, corporate brands—over 2,200 IPs.

Features: Precise matchmaking between IP owners and toy makers. Happens right beside CTE.

Time & Venue: October, Shanghai New International Expo Centre (SNIEC).

Best For: Designers and manufacturers who need licensed characters to boost sales.

Navigating China's diverse toy regions, from Shantou to Yiwu, requires local expertise. With over 28 years of experience and offices in major toy hubs, Sellers Union offers nationwide support, connecting you with the right suppliers and providing a full one-stop sourcing service.

2. Comprehensive Guide to Sourcing at Trade Fairs

Pre-Fair Preparation

Register early. It saves hours at the door. Besides, many shows give free entry for pre-registrants. Book your hotel close to the venue—prices skyrocket later. First of all, check the exhibitor list online. Make a shortlist. That way you won’t wander aimlessly. Be crystal clear about what you need: categories, price range, quality level, order size. Pack smart. Bring stacks of business cards, a notebook, your phone for photos, and a rolling bag for heavy catalogs.

3. How to Maximize Your Time During the Fair

Start with your top-priority booths. Quick wins build momentum. Yet leave some open hours. Serendipity often brings the best finds. Assess suppliers fast. Look at booth size and design. A polished booth usually means a serious company. Watch the staff. Do they know export rules and your market? Ask direct questions: main markets, big clients, factory size, monthly capacity. Simple.

How to Judge Toy Quality On-Site

Touch everything. Plastic toys should smell neutral and feel smooth—no sharp burrs. Plush stitching must be tight. Wood needs sanding with no splinters. Check structure. No tiny parts that pop off easily. For electronic toys, ask about battery compartments and safety locks. Always request certificates—EN71 for Europe, ASTM F963 for the US. See the actual reports, not just promises.

Communication and Negotiation Tips

Introduce yourself clearly. Hand over your card with both hands; it shows respect. Smile. Build rapport quickly. Chinese suppliers value relationships. Ask for price ranges and MOQs at the fair. Deep negotiation comes later by email. Write notes on the back of every business card—product codes, rough prices, impressions. Snap photos of booths and samples. Memory fades fast after three long days.

Finding reliable suppliers is a major challenge. A highly efficient solution is partnering with a professional China sourcing agent like Sellers Union. Our 28 years of experience and vetted network save you time by connecting you directly with the best factories. Contact us for a free consultation.

4. How to Follow Up Effectively After the Trade Fair

Pro buyers treat the days after the show as the real battlefield. Here’s the exact 4-step playbook we use every single time.

(1) Sort everything the same evening — no exceptions

Exhaustion is real, but fresh memory beats a chaotic pile tomorrow.

• Scan every business card immediately (WeChat scan or CamCard).
• Take photos: booth number + product + price discussed + MOQ.
• Dump everything into Excel or your CRM right at the hotel desk: company name, contact, WeChat/ID, main items, rough pricing, quick notes (“great LED quality”, “can do low MOQ”, “factory looked huge”).
• Label every physical sample with supplier name and date — trust me, they all look the same after three days.

(2) Send short, friendly follow-ups within 48 hours — speed wins

First impressions last, second impressions close deals. Template that works 95% of the time:

Hi Sarah, Great meeting you today at Canton Fair booth 12.1C23! Your new light-up balloon series really caught my eye. Could you kindly send:

• Latest catalog & FOB prices for 5k/10k pcs
• A few samples (happy to cover cost + shipping)
• Factory profile / certificates Looking forward to building something together! Best, [Your Name]

On WeChat, even shorter: selfie at their booth + “Thanks for today! Loved these three items — can you send quotation and samples when you’re back in office?”

Fast, polite, specific. Good suppliers reply in hours, not weeks.

(3) Final supplier shortlisting — the only criteria that actually matter

Rank them brutally by these six filters (in order):

1. Response speed (replies within 24h = serious player)
2. Communication quality (clear pricing tables, proper English, real answers)
3. Factory legitimacy (business license, export records, open to video audit)
4. Total landed cost & MOQ flexibility
5. Willingness to send charged samples quickly
6. Ability to hit your deadline (Christmas stock must ship September — no excuses)

If they fail on points 1-3, delete and move on. Life’s too short.

(4) Evaluate the whole trip — turn experience into next-year advantage

Ask yourself five quick questions over coffee on the flight home:

• ROI: total trip cost vs. number of strong leads?
• Which product categories looked hottest?
• Which cities/fairs were worth it, which were a waste?
• What do I do differently next time (bigger suitcase, better translator, pre-booked hotel closer to venue)?
• Which suppliers go straight to the “A-list” for the next order?

5. Your Best China Toy Sourcing Agent

Compare quotes side by side. Price alone can fool you—check quality again. Are MOQs workable? Lead times realistic? Payment terms fair? Will they accept third-party inspection? Trust your gut too. Some factories feel right from the first handshake.

Sellers Union - Your Trusted Partner in China Navigating China's complex toy market requires a reliable local partner. As a leading sourcing agent with over 28 years of experience and 3,000+ staff, Sellers Union is more than just an agent; we are your extension in China.

• Brand & Experience: Founded in 1997, we have earned the trust of over 1,500 clients worldwide, including major supermarket chains, wholesalers, and retailers. Learn more by visiting our About Us page.
• Resource Advantage: Offices in Yiwu, Shantou, Guangzhou, and beyond give us thousands of vetted factories at our fingertips.
• One-Stop Service: Market guidance, supplier search, negotiation, quality control, consolidation, shipping—we handle it all.

Act Now! Ready to start your China toy sourcing journey? Contact us today and let our professional team create a customized sourcing plan to elevate your business.